About NextAfter   

NextAfter is an online fundraising research lab and consultancy that works alongside nonprofits to develop research as to why their donors give and put those learnings into practice to help them reach more people, acquire more donors, and generate more dollars to fund their world-changing work. 

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Get Certified in Donation & Landing Page Optimization

Landing pages and donation pages are at the backbone of all online fundraising and digital marketing efforts. Every campaign should lead to a page where a visitor can take a specific action. 

But in most cases, organizations have a lot more visitors clicking the back button than they do donating or signing up for the email list.

Through live instruction, feedback, and collaboration with other nonprofit innovators like you, the Donation & Landing Page Optimization workshop will equip you with the principles and strategies that will lead to more of your website visitors converting on your landing pages and donating on your donation pages.

Register for the Donation & Landing Page Virtual Workshop

Get a certification in Donation & Landing Page Optimization when you attend the upcoming virtual workshop. Use the form below to register and reserve your spot.

Donation & Landing Page Optimization

Virtual Training & Certification Workshop

Join this one-day certification workshop to learn tested and proven strategies to create and optimize email acquisition pages, your main donation page, campaign donation pages, and instant donation pages that lead to more donations and revenue for your organization.

Date: January 28, 2021

Time: 10am – 4pm CST

Location: We'll connect over Zoom. Connection details will be provided after you register.

After the virtual workshop, you will..

  • Know how to craft copy and design your pages to be clear and credible
  • Be able to  optimize your donation and landing pages to get more donations
  • Receive a NextAfter Institute  certification in Donation & Landing Page Optimization
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Previous workshop attendees have said they enjoyed...

"The interactive portions helped a lot to alleviate the typical brain fog that happens in online seminars." - Gary Higgs, Youth Unlimited Edmonton

"The entire course was enjoyable. Brady and Nathan did a fantastic job sharing relevant examples, answering all our questions and even having a chance to look at our campaigns and donation pages." - Lourdes Perez de Lara, Aunt Leah's Place

"I love that every concept you discussed was based in a study. It was helpful to contextualize everything." -  Heather Gracie, Creative Science

Workshop sessions include:

  • The strategic, underlying force for inspiring giving
  • Harnessing intention and interest
  • How to optimize your email acquisition pages and donation pages

What makes these workshops unique is that every single idea you’ll hear has been tested and proven with major nonprofit organizations, and is backed up by data and research from our library of over 2,500 experiments.

By the end of the workshop, you’ll be equipped to create and optimize donation and landing pages that lead to more donations and revenue for your organization. You’ll also receive a NextAfter Institute certification after completing the certification exam.