About NextAfter   

NextAfter is an online fundraising research lab and consultancy that works alongside nonprofits to develop research as to why their donors give and put those learnings into practice to help them reach more people, acquire more donors, and generate more dollars to fund their world-changing work. 

© 2020 NextAfter. All Rights Reserved.   

5810 Tennyson Parkway, Suite 102,  Plano, TX 75024 


Get Certified in Donor Acquisition

One of the greatest challenges of online fundraising is acquiring new donors. Even if you can target and identify your ideal audience well, very few “donate now” ads seem to produce significant results

But over the past several years, we’ve tested and proven a new methodology for acquiring donors online using Facebook. And at the core, it relies on content marketing. 

During this workshop, we’ll explore why traditional “donate now” advertising methods rarely work, and we’ll rely on research, testing, and case studies to equip you with a 4-step strategy to acquire new donors and revenue using Facebook.

Register for the Turning Facebook Likes Into Donors Virtual Workshop

Get a certification in Donor Acquisition when you attend the upcoming virtual workshop. Use the form below to register and reserve your spot.

Turning Facebook Likes Into Donors

Virtual Training & Certification Workshop

Join this one-day certification workshop to learn through testing, research, and case studies and equip yourself with a 4-step strategy to acquire new donors and revenue using Facebook.

Date: July 27th, 2021

Time: 10am – 4pm CST

Location: We'll connect over Zoom. Connection details will be provided after you register.

After the virtual workshop, you will..

  • Know how to develop an email acquisition landing page and instant donation page
  • Be able to create, target, and launch  a Facebook ad that will lead to more donors
  • Receive a NextAfter Institute  certification in Donor Acquisition
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Previous workshop attendees have said they enjoyed...

"The interactive portions helped a lot to alleviate the typical brain fog that happens in online seminars." - Gary Higgs, Youth Unlimited Edmonton

"The entire course was enjoyable. Brady and Nathan did a fantastic job sharing relevant examples, answering all our questions and even having a chance to look at our campaigns and donation pages." - Lourdes Perez de Lara, Aunt Leah's Place

"I love that every concept you discussed was based in a study. It was helpful to contextualize everything." -  Heather Gracie, Creative Science

Workshop sessions include:

  • Crafting an email acquisition landing page and instant donation page
  • Creating, targeting and launching a Facebook ad campaign
  • Activating downstream value and articulating campaign results

What makes these workshops unique is that every single idea you’ll hear has been tested and proven with major nonprofit organizations, and is backed up by data and research from our library of over 2,500 experiments.

By the end of the workshop, you’ll be equipped to write, design, launch, and optimize a Facebook ad campaign that leads to more donations and revenue for your organization. You’ll also receive a NextAfter Institute certification after completing the certification exam.