About NextAfter   

NextAfter is an online fundraising research lab and consultancy that works alongside nonprofits to develop research as to why their donors give and put those learnings into practice to help them reach more people, acquire more donors, and generate more dollars to fund their world-changing work. 

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Get Certified in Email Fundraising Optimization

Email fundraising is one of the core disciplines essential for any online fundraising program. It’s the most personal and direct channel we have to reach our donors and potential donors in mass. But many email campaigns seem to forget an underlying fundraising principle: people give to people.

This live workshop will cover every aspect of an email fundraising campaign including sender names, subject lines, preview text, design, copywriting, calls-to-action, and landing pages.

During the workshop, we’ll explore how to make each element of your campaign personal and believable, and lead to greater opens, clicks, donations, and revenue.

Register for the Email Fundraising Virtual Workshop

Get a certification in Email Fundraising Optimization when you attend the upcoming virtual workshop. Use the form below to register and reserve your spot.

Email Fundraising Optimization

Virtual Training & Certification Workshop

Join this one-day certification workshop to learn tested and proven strategies to write, design, launch, and optimize email fundraising campaigns that lead to more donations and revenue for your organization.

Date: June 24th, 2021

Time: 10am – 4pm CST

Location: We'll connect over Zoom. Connection details will be provided after you register.

After the virtual workshop, you will..

  • Know how to craft subject lines that lead to more donations, not just opens
  • Be able to write and design emails that are  personal and believable
  • Receive a NextAfter Institute  certification in Email Fundraising Optimization
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Previous workshop attendees have said they enjoyed...

"The interactive portions helped a lot to alleviate the typical brain fog that happens in online seminars." - Gary Higgs, Youth Unlimited Edmonton

"The entire course was enjoyable. Brady and Nathan did a fantastic job sharing relevant examples, answering all our questions and even having a chance to look at our campaigns and donation pages." - Lourdes Perez de Lara, Aunt Leah's Place

"I love that every concept you discussed was based in a study. It was helpful to contextualize everything." -  Heather Gracie, Creative Science

Workshop sessions include:

  • The email envelope (senders and subject lines)
  • Writing and designing the email body
  • Crafting your email’s landing page

What makes these workshops unique is that every single idea you’ll hear has been tested and proven with major nonprofit organizations, and is backed up by data and research from our library of over 2,500 experiments.

By the end of the workshop, you’ll be equipped to write, design, launch, and optimize an email fundraising campaign that leads to more donations and revenue for your organization. You’ll also receive a NextAfter Institute certification after completing the certification exam.