Learn the foundational principles of online fundraising optimization. These aren’t just best practices – they’re tested and proven methodologies that can lead to real growth in your online fundraising efforts. 

Time: 3.5 hours.

About NextAfter   

NextAfter is an online fundraising research lab and consultancy that works alongside nonprofits to develop research as to why their donors give and put those learnings into practice to help them reach more people, acquire more donors, and generate more dollars to fund their world-changing work. 

© 2020 NextAfter. All Rights Reserved.   

5810 Tennyson Parkway, Suite 102,  Plano, TX 75024 

hello@nextafter.com

What to Expect in the Course

Most online fundraising training available today is full of recycled “best practices”, and rarely backed up with any amount of data or evidence that can help you grow.

In order to see real online fundraising growth, you have to understand exactly what works and what doesn’t in order to optimize each of your fundraising channels.

This 7-session course will lay the groundwork for a sustainable online fundraising program using a combination of learnings from in-market research studies, as well as 2000+ online fundraising a/b tests and experiments.

During the course, you’ll learn proven methodologies to help your online fundraising program reach more people, acquire more donors, and generate more revenue to fund your world-changing cause.

And thanks to our friends at Onecause, this course is available to you 100% free of cost.

What fundraisers say about NextAfter resources:

"What I like about your materials is that you really understand development and how it works and the importance of the relationship and getting the most out of every encounter."

- Margaret, Layne Consulting

"Honestly- no other organization nails the everyday issues/tips/experiences of the fundraising shop like NextAfter. I really, really appreciate the work that goes into your findings as it is SO helpful for us in the digital fundraising field. Keep up the great work!"

- Anna, Lakehead University

Intro to Online Fundraising Optimization

"What I like about your materials is that you really understand development and how it works and the importance of the relationship and getting the most out of every encounter (be it in person or with materials or digitally or in traditional or social media). 

So far I am just enjoying what you are doing and thank you for it."

Margaret Layne, Layne Consulting

What fundraisers say about NextAfter's resources...

Introduction to Online Fundraising Optimization

1

3 Sessions

Key Takeaway: why always optimizing is crucial

Course Syllabus

The Foundational Framework

2

4 Sessions

Key Takeaway: understanding the donor mountain

Email Acquisition

3

10 Sessions

Key Takeaway: how to get more emails and cultivate your file

Email Fundraising

4

17 Sessions

Key Takeaway: creating effective emails to get more donors

Donation Pages

5

7 Sessions

Key Takeaway: different types of donation pages and when to use them

A/B Testing for Fundraisers

6

9 Sessions

Key Takeaway: creating and running an effective a/b test 

A Few Resources from Onecause

7

1 Session

Key Takeaway: additional resources to build your online fundraising 

Final Exam

8

Key Takeaway: a certification in Online Fundraising Optimization

Start building your online fundraising today!

Earn your online fundraising optimization certificate and start seeing real growth in your program for free thanks to our friends at Onecause.

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