At the end of 2015, we had a hypothesis that most midlevel donors were getting lost in a communication “black hole.”
To see if this was true, we made $1000 donations to 37 different organizations – monitoring and recording the communication sent to our mailbox, email and phone for the next 90 days.
After the data was analyzed, we reached one overarching conclusion: most nonprofit organizations aren’t effectively communicating with their midlevel donors.
On January 24 at 2pm ET (1pm CT), Tim Kachuriak will break down the results of this midlevel donor research. Through this broadcast, you will:
Copyright 2017 NextAfter
Revitalize your midlevel donor communication by reserving your spot for the broadcast using the form below.
Tim Kachuriak is the founder and Chief Innovation and Optimization Officer for NextAfter, a research lab and consultancy that works alongside nonprofits to help them reach more people, acquire more donors, and generate more dollars through fundraising optimization.
About Tim Kachuriak