About NextAfter   

NextAfter is an online fundraising research lab and consultancy that works alongside nonprofits to develop research as to why their donors give and put those learnings into practice to help them reach more people, acquire more donors, and generate more dollars to fund their world-changing work. 

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Donor retention rates are reportedly as low as 36%.

That means that you must replace 64% of your donors every single year. And as a fundraiser wearing many hats - you know that re-acquiring 64% of your donor file every year is unsustainable.

But there is some good news.

According to a brand-new study of the new donor experience for 130 nonprofits - there is ample opportunity to improve how you make a first impression with donors.

And a better first impression may lead to better donor retention.

What You Can Learn from the New Donor Welcome Study

In this free research report conducted in partnership with American Philanthropic, you'll find:

  • An in-depth analysis of 130 nonprofit's new donor welcome series 
  • Comparison of the first 90 days as both an online donor and postal donor
  • 4 major findings that could lead to more second gifts and better retention
  • Tested and proven tactics to improve your communication in the first 90 days

While this study can't tell you exactly what strategies will work for you, it will give you immediate insights that you can put to the test to discover what works to improve retention rates for your organization's donors.

And according to the data, just trying something new will put you ahead of the curve when it comes to welcoming and onboarding new donors.

Get your free copy of The New Donor Welcome Study

Fill out the form below to get your free copy of The New Donor Welcome Study sent directly to your inbox. The study will equip you with key insights, new ideas, and. proven tactics to improve communication with new donors during their first 90 days.

What fundraisers say about NextAfter research:

"What I like about your materials is that you really understand development and how it works and the importance of the relationship and getting the most out of every encounter."

- Margaret, Layne Consulting

"Honestly- no other organization nails the everyday issues/tips/experiences of the fundraising shop like NextAfter. I really, really appreciate the work that goes into your findings as it is SO helpful for us in the digital fundraising field. Keep up the great work!"

- Anna, Lakehead University

 other fundraisers have also downloaded and trust NextAfter research studies.


About American Philanthropic

American Philanthropic promotes the art of civil association by improving the effectiveness of philanthropists, charitable foundations, and nonprofit organizations.

Get the Free Study Analyzing

The New Donor Experience

of 130 Nonprofit Organizations