Nonprofit Fundraising Response

About NextAfter   

NextAfter is an online fundraising research lab and consultancy that works alongside nonprofits to develop research as to why their donors give and put those learnings into practice to help them reach more people, acquire more donors, and generate more dollars to fund their world-changing work. 

© 2020 NextAfter. All Rights Reserved.  

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"How should our organization respond to the coronavirus?"

This has been one of the most common questions being asked by nonprofit fundraisers and marketers. But the truth is that no one truly knows what the "correct" response is.

The good news is that data can give us new fundraising and marketing insights to test during  this time.

In the charts below, you'll find the latest

  • Nonprofit web traffic trends
  • COVID-19 related email volume and examples
  • Resources to help you improve your fundraising

Nonprofit Fundraising Data to Help You Respond During the COVID-19 Crisis

Email Trends & ExamplesWeb Traffic TrendsResourcesGet Updates on Response Trends

What would you like to see?

Nonprofit Website Traffic Trends

How Nonprofit Website Traffic Is Being Affected by COVID-19

Through the NextAfter Online Benchmark report, we have access to over 90 different nonprofit's web analytics. It is a different set of organizations than what is displayed above but the insights are  still enlightening.

Nonprofit Email Volume Trends

Other Resources to Help Your Fundraising Efforts

Just because your communication and fundraising calendar may look different during this pandemic, that doesn't mean that prior research and learnings should get tossed out.

Below, you will find additional resources that can help you craft more human and empathetic fundraising communication – all based on testing, experimentation, and first-hand research.

Get New Updates About Nonprofit Coronavirus Response

Want to stay up-to-date on the latest trends, insights, and ideas related to fundraising during the coronavirus pandemic?   Get email updates on the latest ideas from NextAfter's team of data analysts and optimizers – as well as new additions to the dashboard and data tools – by filling out the form below.

Where  should we send your updates?

Aggregate Donor Inbox

As part of our mystery donor studies, we will often subscribe and donate to a wide variety of organizations. Their communications all feed into a single inbox we call the "Aggregate Donor Inbox." 

Now you can know what others in the industry are doing related to COVID-19.

Nonprofit Email Examples Mentioning Coronavirus

Sometimes seeing the communication from other organizations can inspire a new messaging idea to test with your own audience. Below, you can sort through various email examples from real nonprofits that are addressing coronavirus in their communication.

Coronavirus Related Resources

Livestream Fundraising & COVID-19 w/ Michael Wasserman of Tiltify [Podcast]

Listen to the podcast »

Fundraising During the Corona Outbreak: Answers to 5 Pressing Questions [Article]

Read the article »

The State of Nonprofit Email Cultivation [Research Study]

Get the research study  »

Responsive Fundraising w/ Gabe Cooper of Virtuous [Podcast]

Listen to the podcast »

Email Fundraising Optimization [Certification Course]

In such a time of crisis, being human and empathetic with your communication is more important than ever. This email certification course will teach you tested and proven strategies to create humanized email fundraising campaigns that also lead to more donors and revenue.

Access the Certification Course »

Going Deeper with Online Fundraising

Get 50% Off Unlimited Access to All Certification Courses with a  Membership

If you have a bit more time on your hands while working remotely, you can  hone your skills and learn new strategies to grow your online fundraising. Right now, you can get 50% off a  membership which gives you unlimited access to every NextAfter Institute certification course.

Learn More About a Membership »

Use the code LEARNATHOMEJOIN at checkout to get 50% off.

Use the code LEARNATHOMETRY at checkout to get  your first NextAfter Institute  course for free.

A Discussion About COVID-19 and Its Impact on Online Fundraising [Webinar]

See how COVID-19 is impacting the online fundraising strategies of nonprofit organizations like your own in a free, on-demand webinar with Tim Kachuriak of NextAfter.

Watch the webinar today >>

We're gathering the latest nonprofit email data. This may take a moment.

We're gathering the latest nonprofit web traffic data. This may take a moment.

We're pulling in the latest nonprofit email examples. This may take a moment.

Want to add your nonprofit to the COVID-19 dashboard?

We’re working on a way for you to add your organization to the dashboard and help others learn how to communicate online during this pandemic.

Sign Up for Updates To Be Notified When It's Ready »

Other Coronavirus Related Resources

How tailoring your ask to the COVID-19 (Coronavirus) crisis impacted donor conversion rate

Explore the experiment »

 COVID-19 Related Experiments

How relevant, non-specific “crisis” language affects conversion 

Explore the experiment »

How maximizing congruence between the offer and donation page impacts donor conversion rate

Explore the experiment »