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13 Proven Ways to Optimize Your Email Acquisition Landing Page

The most effective nonprofit landing pages look a lot different than you might expect. Many “best practice” landing pages include big header images, in-line quotations, and have minimal copy so that visitors get to the form faster.

But after A/B testing over 80 nonprofit landing pages, we’ve found these “best practices” actually hurt conversion rates, and are keeping organizations from acquiring new potential donors.

The good news is that these experiments also revealed 13 essential elements that are statistically proven to lift conversion rates and help you acquire more emails and potential donors for your organization.

Improve your email acquisition landing page by downloading the free guide using the form below.