About NextAfter   

NextAfter is an online fundraising research lab and consultancy that works alongside nonprofits to develop research as to why their donors give and put those learnings into practice to help them reach more people, acquire more donors, and generate more dollars to fund their world-changing work. 

© 2023 NextAfter. All Rights Reserved.   

5810 Tennyson Parkway, Suite 102,  Plano, TX 75024 


Acquisition-first fundraising may sound appealing at first, but the effort and investment of this approach only presents as a band-aid solution to your fundraising growth. 

And while there are many proven strategies to acquire new donors, the long game worth playing is donor retention.

Which is why we’re pointing all of the tools at our disposal at the singular question: How do you meaningfully improve donor retention?

To isolate potential donor retention strategies that work, we’ve joined forces with our friends at Virtuous to look at the overall retention rates for 211 nonprofit organizations.

What you'll learn from the Comprehensive Online Donor Retention Benchmark Report

In the first iteration of this report, you’ll discover:

  • How a nonprofit’s value proposition can impact donor retention

  • How value-centric fundraising AND investment in recurring giving are essential to greater retention rates

  • How small tweaks to donation page copy can make a dramatic impact on total donations.

  • And more.

This report will help you spark retention strategies to test based on data and key takeaways. And if you're willing challenge the status quo, it could help you tap into breakthroughs in your digital fundraising program. 

Get your free copy of The Comprehensive Online Donor Retention Benchmark Report

Fill out the form below to get your free copy of the new Donor Retention Report sent directly to your inbox. The study will equip you with key insights, new ideas, and proven tactics to improve your online donor retention.

What fundraisers say about NextAfter research:

"What I like about your materials is that you really understand development and how it works and the importance of the relationship and getting the most out of every encounter."

- Margaret, Layne Consulting

"Honestly- no other organization nails the everyday issues/tips/experiences of the fundraising shop like NextAfter. I really, really appreciate the work that goes into your findings as it is SO helpful for us in the digital fundraising field. Keep up the great work!"

- Anna, Lakehead University

 other fundraisers have also downloaded and trust NextAfter research studies.


Get the latest research to grow your online fundraising

The Online Donor Retention Report

An analysis of 211 organizations and how their fundraising tactics impact donor retention.