About NextAfter   

NextAfter is an online fundraising research lab and consultancy that works alongside nonprofits to develop research as to why their donors give and put those learnings into practice to help them reach more people, acquire more donors, and generate more dollars to fund their world-changing work. 

© 2023 NextAfter. All Rights Reserved.   

5810 Tennyson Parkway, Suite 102,  Plano, TX 75024 


Part 1: Value Proposition

Learn how to position your organization and craft your message in a way that creates an emotional connection with your donors so that they have longterm affinity for your cause. 

  • How a nonprofit’s value proposition can impact donor retention

  • How value-centric fundraising AND investment in recurring giving are essential to greater retention rates

  • How small tweaks to donation page copy can make a dramatic impact on total donations

  • And mush more!

Get your free copy of The Comprehensive Online Donor Retention Benchmark Report

Fill out the form below to get your free copy of the new Donor Retention Report sent directly to your inbox. The study will equip you with key insights, new ideas, and proven tactics to improve your online donor retention.

 fundraisers have downloaded and trust NextAfter's free resources.


The Online Donor Retention Report

Get the 5-part analysis of how the fundraising of 211 nonprofits impacts donor retention.

"What I like about your materials is that you really understand development and how it works and the importance of the relationship and getting the most out of every encounter (be it in person or with materials or digitally or in traditional or social media). 

So far I am just enjoying what you are doing and thank you for it."

Margaret Layne, Layne Consulting

What fundraisers say about NextAfter's research...

"Honestly- no other organization nails the everyday issues/tips/experiences of the fundraising shop like NextAfter. I really, really appreciate the work that goes into your findings as it is SO helpful for us in the digital fundraising field. Keep up the great work!"

- Anna, Lakehead University


 fundraisers have downloaded and trust NextAfter's free resources.

Part 2: Donor Acquisition

Retention begins the moment someone makes their first gift. In part 2 of our ongoing donor retention study, you’ll learn how what you do at the point of acquisition can have a huge impact on downstream retention and LTV, plus a few “low effort” optimizations you can make to your acquisition efforts to boost retention.

  • Why recurring giving is your biggest retention win — and how to boost recurring gifts.

  • How friction in your donation process could be “killing retention at the root.”

  • Why the first week after someone’s first donation is critical to retention — and the one mistake you should never make if you want your donors to give a second gift.      

  • And much more!

Part 3: New Donor Onboarding


Part 4: Donor Cultivation


Part 5: Year-End Activation

COMING SOONGet Part 1 of the Donor Retention ReportGet Part 2 of the Donor Retention Report