How Does Your Online Fundraising Measure Up to Other Nonprofits?

Benchmark your online fundraising against other organizations like yours.

Online fundraising benchmarks are often limited in scope – focusing only on certain types of organizations, limiting them to a set timeframe, or only evaluating organizations of a certain size.

The NextAfter Online Fundraising Benchmark is analyzing all types of organizations from disaster relief, to health care, to public policy, to religious groups and more. By benchmarking your organization, you’ll be able to see how your online fundraising and marketing measures up in 4 critical areas:

  • Website traffic
  • Online donor conversion rate
  • Average donation size
  • Online revenue

In addition to these key metrics, you’ll be able to isolate individual online marketing channels to analyze performance against similar organizations, and refine the time frame of your benchmark.

You can get free access to this online fundraising benchmark report by completing 4 simple steps:

  1. Provide your basic contact information.
  2. Select the account you use for Google Analytics.
  3. Select the website you wish to benchmark.
  4. Enter a few brief details about your organization.
Benchmark Your Online Fundraising

To start benchmarking your organization and seeing how your fundraising stacks up, just complete step 1 by filling out your contact info in the form below.



When prompted, please select the Google Account you use for Google Analytics.

Now select the website you would like to benchmark.