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Recurring donors are up to 4x more valuable  than one-time donors. Can you image the impact your organization could have if you could multiply the donations of your one-time donors by 4x?

Every major increase in donations and giving that we have found over 1000 fundraising experiments has come from empathizing and listening to donors. So we wondered what we might find if we looked at recurring giving from the donor’s perspective.

About the Presenters

Courtney Gaines
Senior Director of Optimization

Brady Josephson
VP of Innovation & Optimization

Tim Kachuriak
Chief Innovation & Optimization Officer

The Nonprofit Recurring Giving Benchmark
6 lessons learned from making recurring donations to 115 organizations.

In January 2018, we teamed up with Salesforce.org to make recurring donations to 115 organizations across 9 different verticals, tracking every data point and asking 3 key questions:

  • What does the donation process look like?
  • What does the communication with recurring donors look like?
  • How do organizations handle lost, stolen, and canceled credit cards?

After analyzing 115 donation pages and 4,500 online and offline communications, we made some startling discoveries including:

  • 3 out of 4 organizations didn’t prompt one-time donors to give a recurring gift.
  • Only 13% called to say thank-you.
  • Only 1 in 5 sent email communication from a real person.

Reserve Your Spot for the Free Webinar

Get a free preview of The Nonprofit Recurring Giving Benchmark study and everything we learned from making 115 recurring donations in a free webinar on July 25th at 1pm CT. Use the form below to reserve your spot.