How presenting a problem to the reader affects donor conversion. Experiment ID: #4537
Harvest Christian Fellowship exists to bring Christians closer to God and to bring nonbelievers to a saving relationship with Him by showing how God's Word and faith in Him are applicable and relevant to everyday life.
Timeframe: 7/11/2016 - 7/21/2016
Which copy approach would generate more donations?
|Treatment Name||Conv. Rate||Relative Difference||Confidence|
|T1:||Presenting a Problem First||12.1%||-18.8%||98.0%|
This experiment has a required sample size of 1,097 in order to be valid. Since the experiment had a total sample size of 3,959, and the level of confidence is above 95% the experiment results are valid.
Flux Metrics Affected
The Flux Metrics analyze the three primary metrics that affect revenue (traffic, conversion rate, and average gift). This experiment produced the following results:
0% increase in traffic
× 18.8% decrease in conversion rate
× 0% increase in average gift