How a direct call to action influences clicks on a sticky-bar Experiment ID: #9085
Ended On: 6/11/2018
In this experiment, we were launching a t-shirt design contest for the 2018 NIO Summit. We placed a sticky bar on the homepage of www.niosummit.com to let visitors know about the contest. We tested two different calls to actions: Enter Your Design vs Learn More
Will a softer call-to-action drive more traffic to the landing page?
|Treatment Name||Click Rate||Relative Difference||Confidence|
|C:||Enter Your Design||2.3%|
This experiment has a required sample size of 1,449 in order to be valid. Unfortunately, the required sample size was not met and a level of confidence above 95% was not met so the experiment results are not valid.
The “Learn More” call-to-action drove 53.4% more traffic to the landing page, although the experiment did not reach the 95% level of confidence we would have liked. Nevertheless, this is a strong indicator that a softer call-to-action for general traffic on the homepage is more effective at increasing clicks.