How an invitation ask instead of a consideration ask affects clickthrough rate on a recurring ask popup Experiment ID: #23530
CaringBridge offers free personal, protected websites for people to easily share updates and receive support and encouragement from their community during a health journey. Every 7 minutes, a CaringBridge website is created for someone experiencing a health event.
Ended On: 8/5/2020
CaringBridge had built a sizable recurring donor program through popups that were shown to visitors who repeatedly visited their site.
|Treatment Name||Click Rate||Relative Difference||Confidence|
|T1:||Invitation to Partnership||0.51%||-52.9%||100.0%|
This experiment has a required sample size of 1,579 in order to be valid. Since the experiment had a total sample size of 542,649, and the level of confidence is above 95% the experiment results are valid.
Flux Metrics Affected
The Flux Metrics analyze the three primary metrics that affect revenue (traffic, conversion rate, and average gift). This experiment produced the following results:
52.9% decrease in traffic
× 0% increase in conversion rate
× 0% increase in average gift