The Optimization Edge

“How do I grow my online revenue?” Start Here…

Every month, we send out the NextAfter Optimization Edge research update that puts the best of our research into your inbox. Each edition has three parts:

  • An Experiment Spotlight that highlights an interesting story or valuable finding from one of our fellow optimizers.
  • Links to different case studies from experiments performed on Advertisements, Email Campaigns, Email Capture Pages, and Donor Conversion Pages that showcase some of our most recent learnings.
  • The current week’s This vs. That challenge.  Each week, we select an experiment from our library and send out a quick email with a background on the experiment, the creative for each version that we tested and we ask you to guess which one performed best—This or That.  It’s a fun way to test your optimization intuition and explore some of our research.

You can bring clarity to the noisy, confusing world of digital fundraising. You will experience the focused simplicity of data-based decisions and optimization culture.

Results whip theory and “shiny objects”

NextAfter is the only online fundraising testing and optimization research laboratory. Since our founding, we’ve recorded over 684,761 total conversions, amassed a test panel with a total sample size of 69,975,209 test subjects, and delivered a 7,969.1% cumulative net increase in results.

Since the Optimization Edge is based on real results from our current Lab experiments, what you’ll hear from us is very different from what you’re hearing elsewhere.

Accept this invitation into the inner circle and each month you’ll receive clear, data-driven insights to help you build your reputation as a leader in online fundraising.