5 Mental Levers
to Increase Opens & Donations

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About NextAfter   

NextAfter is an online fundraising research lab and consultancy that works alongside nonprofits to develop research as to why their donors give and put those learnings into practice to help them reach more people, acquire more donors, and generate more dollars to fund their world-changing work. 

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5810 Tennyson Parkway, Suite 102,  Plano, TX 75024 


The subject line is one of the most important variables that you can use to influence opens and engagement with your emails.

But what does it take to write a high performing subject line?

An analysis of 80 nonprofit-specific email subject line experiments has revealed 5 proven mental levers that can lead to more opens, clicks, and donations.

This free subject line worksheet will help you utilize these 5 mental levers every time you sit down to write a subject line for your email – even if you don’t consider yourself to be a great copywriter or wordsmith.

Where should we send your subject line worksheet?

What fundraisers say about NextAfter resources:

"What I like about your materials is that you really understand development and how it works and the importance of the relationship and getting the most out of every encounter."

- Margaret, Layne Consulting

"Honestly- no other organization nails the everyday issues/tips/experiences of the fundraising shop like NextAfter. I really, really appreciate the work that goes into your findings as it is SO helpful for us in the digital fundraising field. Keep up the great work!"

- Anna, Lakehead University

You can write an effective subject line every time you send a marketing or fundraising email by using this step-by-step guide. Fill out the form below to tell us where to send your free subject line worksheet.