A/B Testing & Optimization Archives - NextAfter

Filtering and sorting

Life after Google Optimize: which A/B testing platforms nonprofits should consider

The Nonprofit Fundraiser’s Guide to Google Analytics 4 (GA4)

Retention is the New Acquisition: 3 ways to keep more of your hard-earned donors

Why do people give?

Your A/B Test Didn’t Validate … Now What??

5 Lessons from 5,000 Fundraising Experiments

Preparing for Google Optimize’s Sunset: What Nonprofits Should Know

How Responsive Is Your Mobile Donation Page?

Does adding specific details lead to more emails?