But you can’t assume that visitors to your donation page are already motivated to give. In fact, with industry average conversion rate of 4%, your donation page is likely failing 96% of visitors.
How can you improve your donation page results?
This free donation page template will help you increase revenue from your primary donation page by:
- Helping your donor fully understand why their donation is important
- Reducing friction to make giving easy and simple
- Addressing donor’s concerns with key design elements
- Reinforcing the value of donating each step of the way
Every idea in this template is backed by first-hand a/b testing so that you know you’re implementing strategies that have been proven to increase donations.

Where should we send your free donation page template?
You can increase donations from your donation page by applying the tactics in this free template. Let us know where to send the template using the form below.