9 Steps to  

Write a Better Fundraising Email

A Free Fundraising Email Template with Real Examples to Follow

About NextAfter   

NextAfter is an online fundraising research lab and consultancy that works alongside nonprofits to develop research as to why their donors give and put those learnings into practice to help them reach more people, acquire more donors, and generate more dollars to fund their world-changing work. 

© 2020 NextAfter. All Rights Reserved.   

5810 Tennyson Parkway, Suite 102,  Plano, TX 75024 

hello@nextafter.com

Get Your FREE Email Fundraising Template

Gain Confidence in Your Email Fundraising Appeals

This free email template - based on learnings from our library of thousands of online fundraising experiments – will give you step-by-step clarity about what works to write a high-converting donation appeal.

In the template, you’ll learn how to: 

  • Address your donor in the sender name and subject line
  • Write better copy that reaches donors in a personal manner
  • Articulate reasons to give that help donors see their impact 
  • Craft a clear donation call-to-action 

And once you’ve mastered this email template, you’ll find 5 real-world examples that showcase other proven tactics to inspire more generous donors and increase your email revenue.

"What I like about your materials is that you really understand development and how it works and the importance of the relationship and getting the most out of every encounter (be it in person or with materials or digitally or in traditional or social media). 

So far I am just enjoying what you are doing and thank you for it."

Margaret Layne, Layne Consulting

What fundraisers say about NextAfter's resources...