The most innovative nonprofits, marketers, and fundraisers do not rely on best practices to dictate how their emails look, what to say on their donation pages, or how to design their advertising.
Instead, these innovators are relying on a scientific methodology to figure out what works and what doesn’t to improve key marketing metrics, reach fundraising goals, and grow online revenue.
A/B testing and optimization is the only methodology that will lead you to reliable learnings and significant growth over and over again.
In this course, we’re going to pull back the curtain and show exactly how you can run a/b tests on your own using tools that are readily available to you.