About NextAfter   

About NextAfter NextAfter is a fundraising research lab and consultancy NextAfter is an online fundraising research lab and consultancy that works alongside nonprofits to develop research as to why their donors give and put those learnings into practice to help them reach more people, acquire more donors, and generate more dollars to fund their world-changing work.

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Get Certified in Donation & Landing Page Optimization Based on Tested and Proven Strategies

Landing pages and donation pages are the backbone of all online fundraising and digital marketing efforts. Every campaign should lead to a page where a visitor a donor can take a specific action.

But in most cases, organizations have a lot more visitors clicking the back button than they do donating or signing up for their email list.

This 8-session workshop is designed to equip you with principles and strategies that will lead to more of your website visitors converting on your landing pages and donating on your donation pages.

Workshop sessions include:

  • Understanding the value proposition
  • Email acquisition pages
  • General donation pages
  • Campaign donation pages
  • Instant donation pages

Register for the Upcoming Workshop

Get a certification in Donation & Landing Page  Optimization when you attend the upcoming workshop. Use the form below to register and reserve your spot .

What makes these workshops unique is that every single idea you’ll hear has been tested and proven with major nonprofit organizations, and is backed up by data and research from our library of over 1,300 experiments.

By the end of the workshop, you’ll be equipped to craft and implement high-converting landing pages and the 3 essential types of donation pages. You’ll also receive a workshop binder with notes to take home, and a NextAfter certification seal after completing the certification exam.

Donation & Landing Page Optimization

Certification & Training Workshop

Join this one-day certification workshop to learn tested and proven strategies to create, implement, and optimize email acquisition pages and the 3 essential types of donation pages

Date: August 29th, 2019

Time: 9am – 5pm EST

Location: Catholic University of America
Maloney Hall, 620 Michigan Ave NE, Washington, DC 20064

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After the workshop, you will..

  • Know how to craft and implement the 3 essential types of donation pages
  • Be able to create a high converting landing page for email acquisition offers
  • Receive a NextAfter certification seal and 4 CFRE points

Previous workshop attendees have said they enjoyed...

"Interacting with NextAfter staff, including Jon, to answer personalized questions." 

"Having the chance to review our own emails...I went home the first day and re-wrote a stewardship email based on recommendations and it was a HUGE improvement!"

"Hearing from other nonprofits in attendance to understand their pain points and successes."

Some Organizations We've Trained