Get Certified in Email Fundraising Optimization Based on Tested and Proven Strategies

Email fundraising is one of the core disciplines essential for any online fundraising program. It’s the most personal and direct channel we have to reach our donors and potential donors in mass. But many email campaigns seem to forget an underlying fundraising principle: people give to people.

This 6-session course will cover every aspect of an email fundraising campaign including sender names, subject lines, preview text, design, copywriting, calls-to-action, and landing pages.

During the workshop, we’ll explore how to make each element of your campaign personal and believable, and lead to greater opens, clicks, donations, and revenue.

Workshop sessions include:

• The email envelope (senders and subject lines)
• Writing and designing the email body
• Crafting your email’s landing page