Get Certified in Online Donor Acquisition using Tested and Proven Content Marketing Strategies

One of the greatest challenges of online fundraising is acquiring new donors. Even if you can target and identify your ideal audience well, very few “donate now” ads seem to produce significant results.

But over the past several years, we’ve tested and proven a new methodology for acquiring donors online. And at the core, it relies on content marketing.

During this workshop, we’ll explore why traditional “donate now” advertising methods rarely work, and we’ll rely on research, testing, and case studies to equip you with a 4-step strategy to acquire new donors and revenue online.

Workshop sessions include:

• Developing the right content offer for your audience
• Targeting likely donors with your advertising
• Converting new donors using an instant donation page