Get Certified in Donation & Landing Page Optimization Based on Tested and Proven Strategies

Landing pages and donation pages are the backbone of all online fundraising and digital marketing efforts. Every campaign should lead to a page where a visitor a donor can take a specific action.

But in most cases, organizations have a lot more visitors clicking the back button than they do donating or signing up for their email list.

This 8-session workshop is designed to equip you with principles and strategies that will lead to more of your website visitors converting on your landing pages and donating on your donation pages.

Workshop sessions include:

  • Understanding the value proposition
  • Email acquisition pages
  • General donation pages
  • Campaign donation pages
  • Instant donation pages