About NextAfter   

About NextAfter NextAfter is a fundraising research lab and consultancy NextAfter is an online fundraising research lab and consultancy that works alongside nonprofits to develop research as to why their donors give and put those learnings into practice to help them reach more people, acquire more donors, and generate more dollars to fund their world-changing work.

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5810 Tennyson Parkway, Suite 102,  Plano, TX 75024 


Get Certified in Online Donor Acquisition using Tested and Proven Content Marketing Strategies

One of the greatest challenges of online fundraising is acquiring new donors. Even if you can target and identify your ideal audience well, very few “donate now” ads seem to produce significant results.

But over the past several years, we’ve tested and proven a new methodology for acquiring donors online. And at the core, it relies on content marketing.

During this workshop, we’ll explore why traditional “donate now” advertising methods rarely work, and we’ll rely on research, testing, and case studies to equip you with a 4-step strategy to acquire new donors and revenue online.

Workshop sessions include:

  • Developing the right content offer for your audience
  • Targeting likely donors with your advertising
  • Converting new donors using an instant donation page

Register for the Upcoming Workshop

Get a certification in Online Donor Acquisition Using Content Marketing when you attend the upcoming workshop. Use the form below to register and reserve your spot.

What makes these NextAfter workshops unique is that every single idea you’ll hear has been tested and proven with major nonprofit organizations, and is backed up by data and research from our library of over 1,300 experiments.

By the end of this workshop, you’ll be equipped with a proven strategy and framework to create, launch, and optimize online donor acquisition campaigns that generate revenue instantly. You’ll also receive a workshop binder with notes to take home, and a NextAfter certification seal after completing the certification exam.

Online Donor Acquisition Using Content Marketing

Certification & Training Workshop

Join this one-day certification workshop to learn tested and proven strategies to create content offers, identify and target likely donors, capture new email address, and convert them into donors instantly.

Date: March 21st, 2019

Time: 9am – 5pm CST

Location: NextAfter Office
5810 Tennyson Parkway, Suite 102, Plano, TX 75024

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After the workshop, you will..

  • Know how to create an appealing and valuable content offer.
  • Be able to target ads towards likely donors, and convert  them into new revenue.
  • Receive a NextAfter certification seal and 5 CFRE points

Previous workshop attendees have said they enjoyed...

"Interacting with NextAfter staff, including Jon, to answer personalized questions." 

"Having the chance to review our own emails...I went home the first day and re-wrote a stewardship email based on recommendations and it was a HUGE improvement!"

"Hearing from other nonprofits in attendance to understand their pain points and successes."