About NextAfter   

NextAfter is an online fundraising research lab and consultancy that works alongside nonprofits to develop research as to why their donors give and put those learnings into practice to help them reach more people, acquire more donors, and generate more dollars to fund their world-changing work. 

© 2020 NextAfter. All Rights Reserved.   

5810 Tennyson Parkway, Suite 102,  Plano, TX 75024 

hello@nextafter.com

INTRO TO ONLINE FUNDRAISING OPTIMIZATION

Most online fundraising training available today is full of recycled “best practices”, and rarely backed up with any amount of data or evidence that can help you grow.

In order to see real online fundraising growth, you have to understand exactly what works and what doesn’t in order to optimize each of your fundraising channels.

This 7-session workshop will lay the groundwork for a sustainable online fundraising program using a combination of learnings from in-market research studies, as well as 2500+ online fundraising a/b tests and experiments.

Register for a Virtual Certification Workshop

Take your online fundraising skills further by registering for the live, virtual, certification workshops using the form below.

Workshop Agenda

Session 1 – Welcome & Introduction

Session 2 – Value Proposition

Session 3 – Email Fundraising Essentials

Session 4 – Donation Page Essentials

Session 5 – A/B Testing & Optimization

Radically Grow Your
Online Fundraising Results

with 3 Certification Workshops

OCT. 6, 7, & 8 | 10AM - 4PM CENTRAL

INTRO TO ONLINE FUNDRAISINGEMAIL FUNDRAISINGYEAR-END FUNDRAISING

OCTOBER 6TH

OCTOBER 7TH

OCTOBER 8TH

REGISTER FOR THE WORKSHOP »

EMAIL FUNDRAISING OPTIMIZATION

If all this workshop does is help you get more email opens, then we will have failed miserably.

Because at the end of the day, getting more opens and clicks from your fundraising emails doesn’t matter.

What really matters is donations and revenue.

And over the course of this 6-hour, live, virtual workshop, you’re going to learn exactly what works to increase your email fundraising revenue by optimizing your:

  • Subject lines
  • Email senders
  • Copywriting
  • Design and formatting
  • Calls-to-action
  • And more.

Workshop Agenda

Session 1 – Welcome & Introduction

Session 2 – Value Proposition

Session 3 – The Email Envelope

Session 4 – The Email Body

Session 5 – Email Campaign Donation Pages

Session 6 – Email Acquisition

REGISTER FOR THE WORKSHOP »

YEAR-END FUNDRAISING
FOR ONLINE FUNDRAISERS

The year-end season is the most critical giving season for nearly every nonprofit organization. Over the course of 31 days, many organizations will bring in 30% or more of their annual online revenue with up to 46% of that coming in during the last week of December alone.

With so much on the line, how do you create an online year-end fundraising campaign that reaches the right donors, at the right time, with the right message – and brings in donations?

During this workshop, you’ll learn all of the essential ingredients needed for a successful campaign, as well as ideas on how to optimize each part based on data, research, and learnings from real year-end fundraising experiments.

Workshop Agenda

Session 1 – Welcome & Introduction

Session 2 – The Year-End Campaign Timeline

Session 3 – A Deeper Look at Giving Tuesday

Session 4 – Year-End Email Optimization

Session 5 – Supporting Your Appeals on Your Website

REGISTER FOR THE WORKSHOP »

All workshops hosted virtually via ZOOM

"The entire course was enjoyable. Brady and Nathan did a fantastic job sharing relevant examples, answering all our questions and even having a chance to look at our campaigns and donation pages." - Lourdes Perez de Lara, Aunt Leah's Place

"I love that every concept you discussed was based in a study. It was helpful to contextualize everything." -  Heather Gracie, Creative Science

"The interactive portions helped a lot to alleviate the typical brain fog that happens in online seminars." - Gary Higgs, Youth Unlimited Edmonton

FAQs

During each virtual workshop, you'll learn proven strategies to increase your online fundraising revenue from live instructors, with real classmates, and ample time for discussion and Q&A.