NextAfter is an online fundraising research lab and consultancy that works alongside nonprofits to develop research as to why their donors give and put those learnings into practice to help them reach more people, acquire more donors, and generate more dollars to fund their world-changing work.
© 2020 NextAfter. All Rights Reserved.
5810 Tennyson Parkway, Suite 102, Plano, TX 75024
hello@nextafter.com
Most online fundraising training available today is full of recycled “best practices”, and rarely backed up with any amount of data or evidence that can help you grow.
In order to see real online fundraising growth, you have to understand exactly what works and what doesn’t in order to optimize each of your fundraising channels.
This 7-session workshop will lay the groundwork for a sustainable online fundraising program using a combination of learnings from in-market research studies, as well as 2500+ online fundraising a/b tests and experiments.
Register for a Virtual Certification Workshop
Take your online fundraising skills further by registering for the live, virtual, certification workshops using the form below.
Workshop Agenda
Session 1 – Welcome & Introduction
Session 2 – Value Proposition
Session 3 – Email Fundraising Essentials
Session 4 – Donation Page Essentials
Session 5 – A/B Testing & Optimization
Radically Grow Your
Online Fundraising Results
with 3 Certification Workshops
OCT. 6 & 8 | 10AM - 4PM CENTRAL
OCTOBER 6TH
OCTOBER 7TH
OCTOBER 8TH
If all this workshop does is help you get more email opens, then we will have failed miserably.
Because at the end of the day, getting more opens and clicks from your fundraising emails doesn’t matter.
What really matters is donations and revenue.
And over the course of this 6-hour, live, virtual workshop, you’re going to learn exactly what works to increase your email fundraising revenue by optimizing your:
Workshop Agenda
Session 1 – Welcome & Introduction
Session 2 – Value Proposition
Session 3 – The Email Envelope
Session 4 – The Email Body
Session 5 – Email Campaign Donation Pages
Session 6 – Email Acquisition
The year-end season is the most critical giving season for nearly every nonprofit organization. Over the course of 31 days, many organizations will bring in 30% or more of their annual online revenue with up to 46% of that coming in during the last week of December alone.
With so much on the line, how do you create an online year-end fundraising campaign that reaches the right donors, at the right time, with the right message – and brings in donations?
During this workshop, you’ll learn all of the essential ingredients needed for a successful campaign, as well as ideas on how to optimize each part based on data, research, and learnings from real year-end fundraising experiments.
Workshop Agenda
Session 1 – Welcome & Introduction
Session 2 – The Year-End Campaign Timeline
Session 3 – A Deeper Look at Giving Tuesday
Session 4 – Year-End Email Optimization
Session 5 – Supporting Your Appeals on Your Website
All workshops hosted virtually via ZOOM
During each virtual workshop, you'll learn proven strategies to increase your online fundraising revenue from live instructors, with real classmates, and ample time for discussion and Q&A.