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Webinar Presenter

Donor Cultivation: Strategies and Tactics from 199 Nonprofits

What fundraisers are saying about NextAfter webinars:

Courtney Gaines
Senior Director of Optimization

"I like that your content is extremely usable - and consists of things any organization can do (eg - small things that can make a difference)."   – Chris

"It was great! I have a lot of ideas for moving forward and your examples were real and backed with data. So helpful." – Amy

Brady Josephson

Vice President of Innovation & Optimization, NextAfter

It’s no secret that donor retention is one of the biggest challenges that nonprofits face today. And most fundraising experts would tell you that the key to tackling this problem is cultivation. 


In this free webinar on donor cultivation, you’ll discover what we learned from analyzing 3,556 emails sent to new subscribers and new donors from 199 organizations over the course of 45 days.

During the free webinar, you’ll find answers to questions including:

  • What’s the most common time to ask a new subscriber for a donation?
  • How often do nonprofits ask for a 2nd donation?
  • What types of content are being used to cultivate new donors?
  • Are there any strategies that are proven to impact donor retention?

Reserve Your Spot for the Donation Cultivation Webinar on September 5th at 1 PM CST

Be the first to learn new donor cultivation insights from this analysis of 199 nonprofits when you reserve your spot for the free webinar using the form below.

So we set out to gather brand new data and research in order to understand the tactics and strategies being used by 199 nonprofits across the industry in order to cultivate donors.

But data-driven, tested, and proven strategies are rare to come by in the area of cultivation – in particularly online donor cultivation.