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Webinar Presenter

The State of Nonprofit Donation Pages

What fundraisers are saying about NextAfter webinars:

Courtney Gaines
Senior Director of Optimization

"I like that your content is extremely usable - and consists of things any organization can do (eg - small things that can make a difference)."   – Chris

"It was great! I have a lot of ideas for moving forward and your examples were real and backed with data. So helpful." – Amy

How to improve your page based on new research from 204 nonprofit donation pages

Brady Josephson
Vice President of Innovation & Optimization, NextAfter

For any organization to raise money online, a donor has to land on a donation page. And based on brand new research from RaiseDonors and NextAfter, every organization has room to improve their donation page.

In this live webinar on June 27th, you’ll discover everything we learned from these 204 nonprofit donation pages, and get more data-driven insights to help you:

  • Use copy to communicate why someone should give
  • Upgrade one-time donors to recurring donors
  • Improve your online giving experience
  • And much more.

In fact, after analyzing the donation pages of 204 nonprofits across 12 verticals, we found that...

  • 40% of nonprofits require non-essential information to complete a donation
  • 78% of organizations use ‘Donate’ language instead of ‘Give’ or ‘Support’
  • 54% of nonprofits don’t pre-select a preferred giving amount

You’ll also learn tested and proven strategies from real experiments with real organizations that will help you verifiably increase donations and revenue from your online donation pages.

Reserve Your Spot for the Donation Page Webinar on June 27th at 1 PM CST

See how your organization’s donation page compares to others around the industry and discover new strategies to help increase online giving by reserving your spot for the free donation page webinar using the form below.

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