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7 Things You Didn't Know Google Analytics Could Do to Help Your Fundraising

Webinar Presenters

What fundraisers are saying about NextAfter webinars:

Courtney Gaines
Senior Director of Optimization

"It was great! I have a lot of ideas for moving forward and your examples were real and backed with data. So helpful." – Amy

Chris Mercer

"You have by far the best webinars in the industry. As a 20 year veteran I don’t go to meetings or watch webinars – except yours."   – Mary Lee

Nathan Hill [Host]
Marketing Director, NextAfter

Free Training Session Based on the New Course:   Google Analytics for Nonprofits

Google Analytics is the essential web tracking tool for online marketers and fundraisers. Without reliable analytics, you’ll never know what’s working or what to optimize.

But just having Google Analytics on your site isn’t nearly enough.

The biggest analytics challenge fundraisers tend to face is knowing how to use Google Analytics to get valuable insights. This includes knowing:

  • What channels you need to track
  • Which reports actually give you insightful data
  • How to use your data to tell a story

Chris Mercer, founder of, is a Google Analytics whiz and has helped many companies, organizations, and marketers learn to use analytics to drive real strategy.

And Chris (aka “Mercer”) has taken his wealth of Google Analytics knowledge and crafted a Google Analytics certification course specifically for you – nonprofit fundraisers and marketers.

What You'll Learn In The Free, Live Training Session

On April 9th at 1pm central time, Mercer is going to give you a free, live Google Analytics training session where you’ll learn how to answer 7 key questions using Google Analytics including:

  • What are your donors “Googling” before finding your site?
  • What can you do to improve your donor journey?
  • What traffic sources bring in the most donations?
  • And more.

Reserve your spot for the free webinar

Learn how to use Google Analytics to answer 7 key questions about your online fundraising by reserving your spot for the free training session using the form below.

April 9, 2020 @ 1pm Central Time

Enter your phone to get a text when the webinar is live.

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