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Discover How 140 Other Organizations Have Responded to the War in Ukraine


What you'll get when you register for the free webinar

Courtney Gaines
Senior Director of Optimization

Access to the live webinar on May 19 @ 1pm central time

Opportunity to ask questions live during the webinar

Recording and slides emailed to you after the webinar

Reserve your spot for the free webinar using the form below

Discover data and examples of how different organizations have responded to the way in Ukraine when you reserve your spot for the webinar using the form below.

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Webinar presenters

"It was great! I have a lot of ideas for moving forward and your examples were real and backed with data. So helpful." – Amy

"You have by far the best webinars in the industry. As a 20 year veteran I don’t go to meetings or watch webinars – except yours."   – Mary Lee

Nathan Hill, Host 
VP of Marketing, NextAfter

A free webinar with data and examples of how other organizations respond to a crisis

Who is this webinar for?

This webinar is for two types of fundraisers.

If you’re a fundraising executive, you need to know what strategies are essential to hitting your most pressing goals including: donor acquisition, donor retention, donor reactivation, and overall revenue.

This webinar will show you how a/b testing can help your forge a path to learning exactly what strategies work to increase and improve your key performance metrics.

If you’re a fundraising practitioner or manager, you need to understand which tactics are going to help you write better email appeals, design more effective donation pages, communicate stronger reasons to give in your appeals and on your website.

This webinar will give you the tools to start learning how to systematically improve the fundraising communications that you work on every single day – and prove that you’re getting better results.

These past couple of years have been full of crisis after crisis. And after the time that has passed, it's understandable to feel burnt-out and more inclined to ignore the news headlines.

But as a fundraiser, it can be confusing. It feels important to address what's going on in our world, but how do you do that if what's going on in our world isn't directly related to your cause?

And even if it's related, where do you find the balance between asking for donations and educating/building awareness?

You'll get help answering those questions in this free webinar where you'll discover how 140 organizations have responded (or not) to the war in Ukraine.

What you’ll get in the upcoming webinar 
In the free webinar on May 19 at 1pm CST
, you will discover answers to the following: 

  • How do other organizations respond when there's a crisis in the world?
  • What type of emails did organizations responding to the war in Ukraine send?
  • How do I address a crisis in my own fundraising efforts?

And every thing you’ll hear is back by data from over 3,200 experiments in online fundraising.

Courtney Gaines 
Senior Vice President, NextAfter

Beatriz "Bea" Jimenez
Research Associate, NextAfter