NextAfter 5810 Tennyson Parkway #102 Plano, TX 75024

The Most Important Ingredient in Donor Retention

What you'll get when you register for the free webinar

Courtney Gaines
Senior Director of Optimization

Access to the live webinar on June 1st @ 1 pm central time

Opportunity to ask questions live during the webinar

Recording and slides emailed to you after the webinar

Reserve your spot for the free webinar using the form below

Reserve your spot for the free webinar using the form below to learn new, proven tactics that can lead to the next lift in your digital fundraising results.

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Webinar presenter

"It was great! I have a lot of ideas for moving forward and your examples were real and backed with data. So helpful."
– Amy

"You have by far the best webinars in the industry. As a 20 year veteran I don’t go to meetings or watch webinars – except yours." – Mary Lee

Nathan Hill
VP of NextAfter Institute, NextAfter

Who is this webinar for?

This webinar is for two types of fundraisers.

If you’re a fundraising executive, you need to know what strategies are essential to hitting your most pressing goals including: donor acquisition, donor retention, donor reactivation, and overall revenue.

This webinar will show you how a/b testing can help your forge a path to learning exactly what strategies work to increase and improve your key performance metrics.

If you’re a fundraising practitioner or manager, you need to understand which tactics are going to help you write better email appeals, design more effective donation pages, communicate stronger reasons to give in your appeals and on your website.

This webinar will give you the tools to start learning how to systematically improve the fundraising communications that you work on every single day – and prove that you’re getting better results.

Donor retention is broken. This is no surprise to anyone who has worked in the nonprofit industry for any length of time.

Despite all the best practices tactics about sending thank you cards, making phone calls, investing in new technology, etc. – the average donor retention rate seems to be stuck around 45%.

In a brand-new research endeavor analyzing both the donor retention performance and the donor experience of 212 nonprofit organizations, we’ve begun to uncover what may be the most important ingredient to keep donors around for the long term.

The best part? This magical ingredient has nothing to do with your technology, your reach, or your budget. Instead, it has everything to do with why your donors give.

What You Can Expect in this Free Webinar

When you register below, you will discover brand new research on what 211 nonprofits are doing to keep their donors and the key ingredient to retain your own donors.