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The Year-End Fundraising Playbook:
Crafting a Better Online Year-End Strategy

What you'll get when you register for the free webinar

Courtney Gaines
Senior Director of Optimization

Access to the live webinar on October 21st @ 1pm central time

Opportunity to ask questions live during the webinar

Recording and slides emailed to you after the webinar

Reserve your spot for the free webinar using the form below

Equip yourself with the data-driven strategies to get even more donors and dollars this year-end season. Use the form below to reserve your spot for the webinar.

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Webinar presenters

"It was great! I have a lot of ideas for moving forward and your examples were real and backed with data. So helpful." – Amy

"You have by far the best webinars in the industry. As a 20 year veteran I don’t go to meetings or watch webinars – except yours."   – Mary Lee

The data shows that the year-end season is when nonprofits bring in a bulk of their revenue. But most organizations are missing out on even more donations because they either won't send more emails or don't know the research-driven strategies to create higher converting donation appeals.


Nathan Hill 
VP of Marketing, NextAfter

A free webinar on crafting a high-converting year-end fundraising campaign

Who is this webinar for?

This webinar is for two types of fundraisers.

If you’re a fundraising executive, you need to know what strategies are essential to hitting your most pressing goals including: donor acquisition, donor retention, donor reactivation, and overall revenue.

This webinar will show you how a/b testing can help your forge a path to learning exactly what strategies work to increase and improve your key performance metrics.

If you’re a fundraising practitioner or manager, you need to understand which tactics are going to help you write better email appeals, design more effective donation pages, communicate stronger reasons to give in your appeals and on your website.

This webinar will give you the tools to start learning how to systematically improve the fundraising communications that you work on every single day – and prove that you’re getting better results.

Get the playbook to improve your year-end fundraising this season

In the free webinar on October 21st, you’ll get to learn the importance of year-end from the data itself and get the playbook to craft a better, more effective year-end email campaign. You'll see key insights and takeaways providing key strategies like:

  • 3 different types of emails to use to build their year-end email campaign 
  • How to prime donors for forthcoming appeals using cultivation 
  • How to craft an effective donation appeal 
  • How to effectively remind donors to give as the year-end deadline approaches

Nic Miller 
Director of Experience, Fundraise Up