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9 Simple Steps to 
Write More Effective Email Appeals

What you'll get when you register for the free webinar

Courtney Gaines
Senior Director of Optimization

Access to the live webinar on November 16th @ 1pm central time

Opportunity to ask questions live during the webinar

Recording and slides emailed to you after the webinar

Reserve your spot for the free webinar using the form below

Equip yourself with new email strategies to write better copy, connect more with your donors, and bring in more money for your cause by filling out the form below.

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Webinar presenter

"It was great! I have a lot of ideas for moving forward and your examples were real and backed with data. So helpful." – Amy

"You have by far the best webinars in the industry. As a 20 year veteran I don’t go to meetings or watch webinars – except yours."   – Mary Lee

Writing emails can be difficult. Especially when you’re deep in the trenches of your year-end planning.

That’s why it’s crucial to lean into the data to tell you what’s going to work better in your email appeals to bring in more donations in this year-end season and build lasting donor relationships.


Nathan Hill 
VP of Marketing, NextAfter

A free webinar on building better donor relationships and raising more money 

Who is this webinar for?

This webinar is for two types of fundraisers.

If you’re a fundraising executive, you need to know what strategies are essential to hitting your most pressing goals including: donor acquisition, donor retention, donor reactivation, and overall revenue.

This webinar will show you how a/b testing can help your forge a path to learning exactly what strategies work to increase and improve your key performance metrics.

If you’re a fundraising practitioner or manager, you need to understand which tactics are going to help you write better email appeals, design more effective donation pages, communicate stronger reasons to give in your appeals and on your website.

This webinar will give you the tools to start learning how to systematically improve the fundraising communications that you work on every single day – and prove that you’re getting better results.

Get the 9-step strategy to create more effective email appeals

In the free webinar on November 16th, you’ll learn 9 steps to craft a highly effective email appeal based on learnings from our library of 3,000+ online fundraising experiments. The tactics you’ll learn include:

  • Choosing the right sender
  • Optimizing your email subject line & preview text
  • Structuring your donation appeal copy
  • Crafting a call-to-action to increase donations