Learn how to answer your donor's most fundamental question on your donation page, in your emails, and more in this 6-session online fundraising certification course.

Time: 4.5 hours

About NextAfter   

NextAfter is an online fundraising research lab and consultancy that works alongside nonprofits to develop research as to why their donors give and put those learnings into practice to help them reach more people, acquire more donors, and generate more dollars to fund their world-changing work. 

© 2022 NextAfter. All Rights Reserved.   

5810 Tennyson Parkway, Suite 102,  Plano, TX 75024 


What to Expect in the Course

Your value proposition is the backbone of your fundraising – both online and offline. And contrary to what you may think, a strong value proposition is not just your mission statement.

A strong value proposition clearly articulates to your donors exactly why they should give to your organization rather than some other organization, or at all.

This 6-session course will fully equip you to craft a highly effective value proposition that inspires greater giving. 

During the sessions, you'll learn:

  • How to shift your perspective and put yourself in the shoes of your donors
  • The 4 key elements of an effective value proposition
  • How to contextualize your message for the right people at the right time
  • Essential value proposition experiments to run right away

Best of all, everything you learn in this course is based on learnings from over 4,000+ online fundraising experiments – not just gut feelings and "best practices."

Why Should I Give to You?

Introduction to the Value Proposition


3 Sessions

Key Takeaway: understanding the donor mountain

Course Syllabus

The 4 Elements of a Value Proposition


2 Sessions

Key Takeaway: the key elements of an effective value proposition

Your Primary Value Proposition


6 Sessions

Key Takeaway: defining the problem and testing your value claims

Contextualizing Your Value Proposition


5 Sessions

Key Takeaway: rework your value proposition for the right person at the right time

Optimizing Your Value Proposition


8 Sessions

Key Takeaway: testing your value proposition to get the best results

Wrap Up


2 Sessions

Key Takeaway: key principles and ideas from the course and the exam

Wrap Up


1 Session

Key Takeaway: highlights from the entire course

Final Exam


Key Takeaway: a certification in Email Fundraising Optimization

Preview the Course

What fundraisers say about NextAfter resources:

"What I like about your materials is that you really understand development and how it works and the importance of the relationship and getting the most out of every encounter."

- Margaret, Layne Consulting

"Honestly- no other organization nails the everyday issues/tips/experiences of the fundraising shop like NextAfter. I really, really appreciate the work that goes into your findings as it is SO helpful for us in the digital fundraising field. Keep up the great work!"

- Anna, Lakehead University

"What I like about your materials is that you really understand development and how it works and the importance of the relationship and getting the most out of every encounter (be it in person or with materials or digitally or in traditional or social media). 

So far I am just enjoying what you are doing and thank you for it."

Margaret Layne, Layne Consulting

What fundraisers say about NextAfter's resources...

Use the discount code FREEVPCOURSE when you activate the course on the next page.

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Start seeing real growth in your online fundraising when you optimize your value proposition by signing up for Why Should I Give to You?

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