In this 4-session year-end fundraising course, you’ll discover new ideas to craft a successful year-end fundraising campaign for your organization based on years of research and thousands of fundraising experiments. 

Time: 3 hours and 45 minutes

About NextAfter   

NextAfter is an online fundraising research lab and consultancy that works alongside nonprofits to develop research as to why their donors give and put those learnings into practice to help them reach more people, acquire more donors, and generate more dollars to fund their world-changing work. 

© 2020 NextAfter. All Rights Reserved.   

5810 Tennyson Parkway, Suite 102,  Plano, TX 75024

What to Expect in the Course

The year-end season is the most critical giving season for nearly every nonprofit organization. Over the course of 31 days, many organization will bring in 30% or more of their annual online revenue with up to 46% of that coming in during the last week of December alone.

With so much on the line, how do you create an online year-end fundraising campaign that reaches the right donors, at the right time, with the right message – and brings in donations?

During this 4-session course, you’ll learn all of the essential ingredients needed for a successful campaign, as well as ideas on how to optimize each part based on data, research, and learnings from thousands of online fundraising experiments

What fundraisers say about NextAfter resources:

"What I like about your materials is that you really understand development and how it works and the importance of the relationship and getting the most out of every encounter."

- Margaret, Layne Consulting

"Honestly- no other organization nails the everyday issues/tips/experiences of the fundraising shop like NextAfter. I really, really appreciate the work that goes into your findings as it is SO helpful for us in the digital fundraising field. Keep up the great work!"

- Anna, Lakehead University

Year-End Fundraising for Online Fundraisers

"What I like about your materials is that you really understand development and how it works and the importance of the relationship and getting the most out of every encounter (be it in person or with materials or digitally or in traditional or social media). 

So far I am just enjoying what you are doing and thank you for it."

Margaret Layne, Layne Consulting

What fundraisers say about NextAfter's resources...

Introduction to Year-End Fundraising


1 Session

Key Takeaway: why always optimizing is crucial

Course Syllabus

The Campaign Timeline


1 Session

Key Takeaway: developing a more effective campaign timeline

Year-End Email Optimization


1 Session

Key Takeaway: how to write better emails to cultivate and prime your donors during the year end

Supporting Your Appeals on Your Website


11 Session

Key Takeaway: maintaining a cohesive campaign across all of your channels

Final Exam


Key Takeaway: a certification in Year-End Fundraising

Start planning your year-end fundraising today!

Earn your year-end fundraising certificate and start seeing real growth in your year-end campaigns for free thanks to our friends at Funraise.

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Wondering if this course is right for you? Here's why you should take it...