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Year-End Fundraising Email Timeline

A PDF timeline designed specifically to help fundraisers craft a more effective year-end email campaign

About NextAfter   

NextAfter is an online fundraising research lab and consultancy that works alongside nonprofits to develop research as to why their donors give and put those learnings into practice to help them reach more people, acquire more donors, and generate more dollars to fund their world-changing work. 

© 2020 NextAfter. All Rights Reserved.   

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There is no exact formula to rapidly increase your year-end fundraising revenue.

And your year-end fundraising success isn’t necessarily about executing the perfect campaign. Your success has more to do with how well you cultivate your donors all year long.

That's why this year-end fundraising email timeline is the best tool to use as you begin planning your email communication for the year-end fundraising season.

Where should we send your Year-End Email Timeline?

What fundraisers say about NextAfter resources:

"What I like about your materials is that you really understand development and how it works and the importance of the relationship and getting the most out of every encounter."

- Margaret, Layne Consulting

"Honestly- no other organization nails the everyday issues/tips/experiences of the fundraising shop like NextAfter. I really, really appreciate the work that goes into your findings as it is SO helpful for us in the digital fundraising field. Keep up the great work!"

- Anna, Lakehead University

Get your free Year-End Fundraising Email Timeline that’s proven to help you get more donations by filling out the form below.

What makes this email timeline effective?

This year-end fundraising email timeline is not designed using worn out "best practices". Instead, it was created using the learnings from a/b testing done year after year with nonprofits like yours.

The email timeline is designed to help you:

  • Cultivate your donor file through-out the year-end season
  • Prime your donors for a donation ask
  • And increase your year-end revenue by getting more donations

"I loved that every concept you discussed was based in a study." – Heather Gracie, Creative Science 

"Lots of great data with practical applications for improving donation pages." – Ardie Coolidge, Director of Marketing

What others have said about the donation page template...

"What I like about your materials is that you really understand development and how it works and the importance of the relationship and getting the most out of every encounter (be it in person or with materials or digitally or in traditional or social media). 

So far I am just enjoying what you are doing and thank you for it."

Margaret Layne, Layne Consulting

What fundraisers say about NextAfter's resources...