In this 7-session course, you will learn tested and proven strategies to write, design, launch, and optimize email fundraising campaigns that lead to more donations and revenue for your organization. 

Time: 5 hours

About NextAfter   

NextAfter is an online fundraising research lab and consultancy that works alongside nonprofits to develop research as to why their donors give and put those learnings into practice to help them reach more people, acquire more donors, and generate more dollars to fund their world-changing work. 

© 2020 NextAfter. All Rights Reserved.   

5810 Tennyson Parkway, Suite 102,  Plano, TX 75024

What to Expect in the Course

Email fundraising is one of the core disciplines essential for any online fundraising program. It’s the most personal and direct channel we have to reach our donors and potential donors in mass. But many email campaigns seem to forget an underlying fundraising principle: people give to people.

This 7-session course will cover every aspect of an email fundraising campaign including:

  • Sender names
  • Subject lines
  • Preview text
  • Design
  • Copywriting
  • Calls-to-action
  • Landing pages

During the course, we’ll explore how to make each element of your campaign personal and believable, and lead to greater opens, clicks, donations, and revenue.

And thanks to our friends at Kindful, this course is available to you 100% free of cost.

Start growing your email fundraising today!

What fundraisers say about NextAfter resources:

"What I like about your materials is that you really understand development and how it works and the importance of the relationship and getting the most out of every encounter."

- Margaret, Layne Consulting

"Honestly- no other organization nails the everyday issues/tips/experiences of the fundraising shop like NextAfter. I really, really appreciate the work that goes into your findings as it is SO helpful for us in the digital fundraising field. Keep up the great work!"

- Anna, Lakehead University

Earn your email fundraising certificate and start seeing real growth in your program for free thanks to our friends at Kindful.

Email Fundraising Optimization

"What I like about your materials is that you really understand development and how it works and the importance of the relationship and getting the most out of every encounter (be it in person or with materials or digitally or in traditional or social media). 

So far I am just enjoying what you are doing and thank you for it."

Margaret Layne, Layne Consulting

What fundraisers say about NextAfter's resources...

Introduction to Email Fundraising Optimization


6 Sessions

Key Takeaway: why email fundraising is crucial

Course Syllabus

The Value Proposition


3 Sessions

Key Takeaway: developing a strong value proposition

Optimizing Email Sign-Ups to Grow Your Subscriber List


7 Sessions

Key Takeaway: how to improve the email sign-up process

Optimizing the Email Envelope


6 Sessions

Key Takeaway: get more email opens by making them look human

Optimizing the Email Body


4 Sessions

Key Takeaway: creating emails that appeal better to your audience

Optimizing the Email Donation


3 Sessions

Key Takeaway: get more donations by reducing friction and adding clarity

Wrap Up


1 Session

Key Takeaway: highlights from the entire course

Final Exam


Key Takeaway: a certification in Email Fundraising Optimization

Already have an account? Sign in here.