What makes donors give?

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We're obsessed with answering that question.

That's why we help nonprofit organizations turn the web into a living laboratory to find the answers — and acquire more emails and convert more donors than they ever thought possible.

Conducting Nonprofit Research

Forensic Research

We conduct forensic research on the largest nonprofit organizations in the world to understand how they attract, inspire and cultivate relationships with donors online. Check out some of our recent studies:

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Library of Experiments

Every week, we publish new experiments to our Research Library. These experiments provide valuable insights as you optimize your own online fundraising.

Research Library

Explore the Library

Turning Research into Results

How ad copy call-to-action affects conversion rate
815%
How ad copy call-to-action affects clickthrough rate
502%
How a direct donation ask affected donor conversion after a name acquisition offer.
242%
How a different value proposition affects click rate in a Facebook Ad
255%
How a personalized email affects donor conversion.
116%
How clarifying the value proposition affects name acquisition conversion
80%
How different audience motivations affect click rate in a Facebook ad (Part 2)
111%
How different audience motivations affect click rate in a Facebook ad (Part 1)
277%
How the relevancy of an offer affects donor conversion and revenue
248%
How the force of the value proposition affects donor conversion rate
164%
How the design of a fundraising email affects clickthrough rate
80%
How personal tone and copy affects clickthrough rate for an email fundraising appeal
91%
How a personal tone affects donations in an email fundraising appeal
146%
How video on a donation page impacts donor conversion
203%
How personalization affects conversion in donor acquisition
502%
How images in an email affect clickthrough rate
130%
How additional friction from a verification screen affects revenue
176%
How removing a single click increased email acquisition by 113.3%
113%
How increasing the force of the value proposition in a two-step form increased conversion by 80.1%
80%
How direct language affects donor conversion
105%
How increasing the force of the value proposition increased revenue by 460%
443%
How personal email copy increased clickthrough rate by 109.2%
109%
How personalized copy and tone in an email appeal increased donations by 304.8%
305%
How a direct ask about planned giving increased clickthrough rate by 77.4%
77%

Consulting with Innovative Nonprofits

  • Alliance Defending Freedom
  • CaringBridge
  • DTS
  • The Gideons International
  • Good of All
  • Harvest Ministries
  • The Heritage Foundation
  • Hillsdale College
  • Hoover Institution
  • Jews for Jesus

See What Others Are Saying

The NextAfter team has been an incredible partnership for us. On a personal level, they bring a great balance of character, chemistry, and competency to our team. We trust them and love working with them. From a business perspective, they are all about optimization and achieving results. They do what they say they are going to do. What more could you ask for in a partnership?
Matt Schlientz

Matt Schlientz

Vice President for Marketing

Hillsdale College

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6 Steps to Launching Effective Tests on Your Website
Nonprofit Innovation & Optimization Summit

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7 Ways That Empathy Can Grow Your Donor File
6 Proven Strategies to Optimize Your Email Appeals