WHY DO PEOPLE GIVE?

We’re obsessed with answering that question.

That’s why we help nonprofits turn the web into an online fundraising research lab and discover how to…

  • Reach more people
  • Acquire more donors
  • Raise more money

Watch Each Session from NIO Summit 2018 For Free

Nonprofit Innovation & Optimization SummitNonprofit Innovation & Optimization Summit

The Nonprofit Innovation & Optimization Summit is the premier conference for nonprofit marketers and fundraisers looking to grow their online fundraising. And you can watch every session from the 2018 summit for free including sessions on copywriting, data, analytics, story-telling, recurring giving, and more.

The Latest Online Fundraising Learnings

4 Reasons Donors Don’t Give to You that You Can Fix with Better Copywriting

Many people who might be considered your ideal donor aren’t actually giving to your organization. And while there could be many reasons why, these 4 reasons people don’t donate can be easily addressed with your copywriting.

Read more on how to write better copy for your donors »

A Thanksgiving Lesson on Donation Page Optimization

Optimizing your donation page isn’t all that different from how you might optimize your Thanksgiving turkey. Here’s a quick holiday lesson on how to run an effective experiment – and make sure your thanksgiving meal is optimal.

Read more about how to optimize your Thanksgiving »

What You Can Learn About Recurring Giving from 115 Nonprofits

We tracked online and offline recurring giving communications from 115 nonprofits for 90 days. Here’s what we learned and discovered along the way about what works, what doesn’t, and what new recurring giving ideas we should be testing.

Read the post on recurring giving »

How does nonprofit culture effect online fundraising?

A nonprofit’s culture can often be the biggest factors in determining the success of an online fundraising program. These 4 factors can help you develop a culture of optimization that leads to online fundraising success.

Read the blog on nonprofit culture »

Cut Through the Clutter with Your Year-End Fundraising - 2018 Edition

It’s easy to get caught in a rut, running the same same year-end fundraising campaign year after year. But an analysis of over 6000 year-end fundraising emails from 2017 – plus a study of our library of online fundraising experiments – has revealed 12 unique ideas you can test in your year-end fundraising to grow your revenue.

Get the Free Year-End Fundraising eBook »

Webinars, Training, and Video Resources

How to Craft Your Year-End Donation Page

In this webinar, Jon Powell breaks down the essential and critical elements of an effective year-end donation page to help you convert more donors this December.

Watch the webinar on year-end donation pages »

Year-End Fundraising 101 for Online Fundraisers

In this live webinar with Jon Powell, you’ll learn new tactics and strategies based on research, data, and years of running campaigns with top nonprofits that will help you reach more donors and drive more revenue this year-end.

Watch the year-end fundraising webinar »

Online Fundraising Certification Workshops

Come down to the NextAfter office for a full day of hands-on, research-driven training. These 3 certification workshops will give you the skills you need to acquire new donors, drive revenue using email marketing, and craft donation and landing pages that deliver more conversions and better results.

Learn more about online fundraising certifications »

The Nonprofit Recurring Giving Benchmark Study

Recurring donors are up to 4x more valuable than your average one-time donor. And after making recurring donations to 115 organizations, we’ve uncovered several key areas that can help you grow your number of recurring donors and increase your revenue.

Watch the webinar »

The Canadian Online Fundraising Scorecard

Discover what we learned by signing up for the email lists of 152 Canadian charities, donating when asked, and documenting the whole process.

In this free webinar, you’ll find new ideas to test in your own online fundraising by seeing what other major nonprofits and charities are doing to raise more money online.

Watch the webinar »

Weekly Fundraising Optimization Update

Drawing from a research library of over 1000 online fundraising experiments, the Weekly Fundraising Optimization Update will ensure that you’re the first to know about the latest innovative fundraising optimization strategies and tactics.

When you subscribe, you’ll receive:

  1. Updates from the NextAfter team on the latest strategies in nonprofit fundraising optimization.
  2. Invitations to webinars and other online fundraising training events.
  3. First access to new fundraising research, resources, and tools.

Subscribe using the form below to start becoming an innovative online fundraiser.

Nonprofit Fundraising Research Partners

“You are excellent and enthusiastic collaborators and confreres. Trust comes easy in a company like yours.”

– Fr. Bill Morell, Executive Director, Missionary Oblates


“The NextAfter team has been an incredible partnership for us. They bring a great balance of character, chemistry, and competency to our team. We trust them and love working with them. They are all about optimization and achieving results.”

– Matt Schlientz, VP of Marketing, Hillsdale College


“Your approach to fundraising roadblocks are unlike others we’ve seen in the development world, and is truly appreciated.”

– Courtney Brown, Donor Communications Director, Leadership Institute