What makes donors give?

We're obsessed with answering that question.

That's why we help nonprofit organizations turn the web into a living laboratory to find the answers — and acquire more emails and convert more donors than they ever thought possible.

Conducting Nonprofit Research

Forensic Research

We conduct forensic research on the largest nonprofit organizations in the world to understand how they attract, inspire and cultivate relationships with donors online.

Check out some of our recent studies:

Get More Resources

Library of Experiments

Every week, we publish new experiments to our Research Library. These experiments provide valuable insights as you optimize your own online fundraising.

Research Library

Explore the Library

Turning Research into Results

How value proposition impacts donor conversion for a serial ask
How elaborating on specific organizational initiatives affects clickthrough rate
How the placement of an offer on article pages impacts conversion
How campaign slidedown and slideouts affect email acquisition on the 'About Us' page
How radically redesigning an email affected donation revenue
How both a campaign slidedown and slideout impacts email acquisition rate on blog pages
How extended value proposition email copy affects donor conversion
How emotional language, clarity and authority affect ad clickthrough rate
How inline acquisition offers in place of ads affected clickthrough
How aligning a Facebook ad image with the interests of the target audience affects email acquisition rate
How an image that people connect with affects conversion rate in a Facebook ad
How a campaign slidedown impacts donor conversion on the homepage
How framing offer content in a Facebook ad impacts email acquisition
How urgency impacts email acquisition rate on a Facebook ad
How the type of ask in an appeal affects click rate
How a soft ask in an email appeal can motivate more people to convert.
How specificity and tone affect donor acquisition
How value-focused copy in a headline affects conversion rate in a Facebook ad
How targeting direct mail prospects with digital advertising affected direct mail revenue
How Ad Congruency Affects Clickthrough Rate on a Facebook Ad
How a more personalized value proposition affects remarketing conversion rate
How email engagement influence social media response rates
How a program-specific value proposition impacted donor conversion
How focusing on the benefits of the offer impacted email acquisition
How additional value proposition copy in a Facebook ad affects conversion despite added friction
How a radical redesign of an email appeal and donation page affected donor conversion rate

Consulting with Innovative Nonprofits

  • Alliance Defending Freedom
  • CaringBridge
  • DTS
  • Harvest Ministries
  • The Heritage Foundation
  • Hillsdale College
  • Hoover Institution
  • National Breast Cancer Foundation
  • Buckner International
  • Focus on the Family

See What Others Are Saying

The NextAfter team has been an incredible partnership for us. On a personal level, they bring a great balance of character, chemistry, and competency to our team. We trust them and love working with them. From a business perspective, they are all about optimization and achieving results. They do what they say they are going to do. What more could you ask for in a partnership?
Matt Schlientz

Matt Schlientz

Vice President for Marketing

Hillsdale College

Come See Us In Person!

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Cultivate Your Donors Without Sending More Appeals

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Crafting More Effective Year-End Email Appeals
21 Proven Elements of an Effective Donation Page