What makes donors give?

We're obsessed with answering that question.

That's why we help nonprofit organizations turn the web into a living laboratory to find the answers — and acquire more emails and convert more donors than they ever thought possible.

Conducting Nonprofit Research

Forensic Research

We conduct forensic research on the largest nonprofit organizations in the world to understand how they attract, inspire and cultivate relationships with donors online. Check out some of our recent studies:

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Library of Experiments

Every week, we publish new experiments to our Research Library. These experiments provide valuable insights as you optimize your own online fundraising.

Research Library

Explore the Library

Turning Research into Results

How extended value proposition email copy affects donor conversion
106%
How emotional language, clarity and authority affect ad clickthrough rate
109%
How inline acquisition offers in place of ads affected clickthrough
1,871%
How aligning a Facebook ad image with the interests of the target audience affects email acquisition rate
132%
How an image that people connect with affects conversion rate in a Facebook ad
98%
How a campaign slidedown impacts donor conversion on the homepage
474%
How framing offer content in a Facebook ad impacts email acquisition
143%
How urgency impacts email acquisition rate on a Facebook ad
88%
How a soft ask in an email appeal can motivate more people to convert.
100%
How specificity and tone affect donor acquisition
354%
How value-focused copy in a headline affects conversion rate in a Facebook ad
79%
How targeting direct mail prospects with digital advertising affected direct mail revenue
155%
How Ad Congruency Affects Clickthrough Rate on a Facebook Ad
407%
How a more personalized value proposition affects remarketing conversion rate
393%
How email engagement influence social media response rates
274%
How a program-specific value proposition impacted donor conversion
272%
How focusing on the benefits of the offer impacted email acquisition
79%
How additional value proposition copy in a Facebook ad affects conversion despite added friction
104%
How a radical redesign of an email appeal and donation page affected donor conversion rate
272%
How site flow interruptor offers affect conversion on mobile devices
92%
How an illustrated image in a Facebook ad increases conversion rate
100%
How an open field on a donation form affects donor conversion rate
126%
How the placement of an inline offer impacts conversion
91%
How clarity in the call-to-action increases conversion rate
100%
How content offer illustrations impact email acquisition rate in a Facebook Ad
86%
How the addition of value proposition impacts donor conversion
150%

Consulting with Innovative Nonprofits

  • Alliance Defending Freedom
  • CaringBridge
  • DTS
  • Harvest Ministries
  • The Heritage Foundation
  • Hillsdale College
  • Hoover Institution
  • National Breast Cancer Foundation
  • Buckner International

See What Others Are Saying

The NextAfter team has been an incredible partnership for us. On a personal level, they bring a great balance of character, chemistry, and competency to our team. We trust them and love working with them. From a business perspective, they are all about optimization and achieving results. They do what they say they are going to do. What more could you ask for in a partnership?
Matt Schlientz

Matt Schlientz

Vice President for Marketing

Hillsdale College

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21 Proven Elements of an Effective Donation Page
12 Year-End Fundraising Techniques Proven to Lift Your Revenue