WHY DO PEOPLE GIVE?

We’re obsessed with answering that question.

That’s why we help nonprofits turn the web into an online fundraising research lab and discover how to…

  • Reach more people
  • Acquire more donors
  • Raise more money

Nonprofit Innovation & Optimization Summit Speaker Preview

Google Ad Grants

At the 2018 NIO Summit, we were joined by Michell Hurtado,  leader of the Ad Grants program at Google. Michelle pulled the curtain back a bit on what the Google Ad Grants program was and showed how to use it to its maximum potential for your nonprofit organization. Here’s a clip from Michelle’s session on the Google Ad Grants Program.

The Latest Online Fundraising Learnings

3 Lessons from Analyzing the Key Metrics of 155 Nonprofits

There are 3 metrics that define online fundraising success: web traffic, donation conversion rate, and average gift size. 155 organizations sent in their 3 key metrics to help give us a glimpse at how nonprofits are performing in these key areas of online fundraising.

Here are 3 lessons learned from analyzing those 3 key metrics of 155 nonprofit organizations. »

Maximizing Happiness with Michael Norton from Harvard Business School and Co-Author of Happy Money – The Generosity Freakshow Podcast

Recently on The Generosity Freakshow, we were joined by Michael Norton. Michael is a professor at Harvard University and co-author of ‘Happy Money’ and joined the pod to discuss things like how to use money to maximize happiness and what role charitable giving plays. Here’s the episode.

Join us as we talk to Michael Norton, Harvard Professor and co-author of 'Happy Money' »

What I learned after signing up for 180 nonprofit email lists

Our Optimization and Marketing Intern recently got to experience and participate in the process of one of our studies. Here are a few takeaways he thought would be helpful for anyone looking to up their email acquisition game.

Does your current email acquisition strategy share any similarities with the 180+ organizations we looked at? »

3 Online Fundraising Metrics that Every Nonprofit Needs to Track

After a workshop, conference, webinar, or other online fundraising training event, the most common question that people ask is, “Where do I start growing my online fundraising?” But the answer is rarely as simple as “Start with your donation page” or “Start with your email copy.” The answer always comes back to 3 key online fundraising metrics. There are 3 online fundraising metrics that are essential to helping nonprofits grow their online revenue. And knowing where you stand with each of these 3 metrics is how you answer the question of “Where do I start growing my online fundraising?”

The 3 Online Fundraising Metrics that Directly Impact Revenue

A/B Testing Guide for Non-Profits

A/B testing is something that not a lot of nonprofits are doing well – but those that are running a/b tests are seeing major lifts in donations and revenue. So how exactly do you start setting up and running a/b tests at your nonprofit that lead to major lifts? I’m going to show you how in the A/B testing guide for nonprofits. In the 8 steps below, you’ll learn exactly how to find where to test, what to test, and how to test. But before we get there, let’s look at why you need to be testing.

Take a look at the significance of A/B testing

Webinars, Training, and Video Resources

Email Subject Lines: 5 Ways to Get More Opens and Donations

In the free webinar Jon Powell walks you through everything he’s learned about how to get more opens that lead to donations including:

The significance of the email envelope, 2 approaches to writing a subject line, 5 key mental levers you can use to get more opens, and a checklist to use every time you write a subject line.

Email Subject Lines: 5 Ways to Get More Opens and Donations

The State of Nonprofit Donation Pages

For any organization to raise money online, a donor has to land on a donation page. This free webinar based on brand new research from RaiseDonors and NextAfter, sheds light on how every organization has room to improve their donation page and what changes they can make for the better.

Learn more about The State of Nonprofit Donation Pages »

The State of Modern Philanthropy 2019: Trends in Return Donor Behavior Webinar

This special webinar was hosted by Classy.org who go over their second annual report — The State of Modern Philanthropy 2019. This report takes a closer look at what happens after a donor’s first one-time gift. Get insights to help your organization better understand donor behavior and build an effective fundraising strategy.

Learn more about The State of Modern Philanthropy 2019 »

Donor Acquisition Using Content Marketing

This free on-demand webinar will help you get new high-value donors online. The content marketing strategies taught in the webinar will grab the attention of likely donors, get new subscribers to your email list, and convert new subscribers into instant donors.

Watch the webinar on donor acquisition using content marketing »

Online Fundraising Certification Workshops

Come down to the NextAfter office for a full day of hands-on, research-driven training. These 3 certification workshops will give you the skills you need to acquire new donors, drive revenue using email marketing, and craft donation and landing pages that deliver more conversions and better results.

Learn more about online fundraising certifications »

Weekly Fundraising Optimization Update

Drawing from a research library of 1,583 online fundraising experiments, the Weekly Fundraising Optimization Update will ensure that you’re the first to know about the latest innovative fundraising optimization strategies and tactics. When you subscribe, you’ll receive:

  1. Updates from the NextAfter team on the latest strategies in nonprofit fundraising optimization.
  2. Invitations to webinars and other online fundraising training events.
  3. First access to new fundraising research, resources, and tools.

Subscribe using the form below to start becoming an innovative online fundraiser.

Nonprofit Fundraising Research Partners

“You are excellent and enthusiastic collaborators and confreres. Trust comes easy in a company like yours.” – Fr. Bill Morell, Executive Director, Missionary Oblates


“The NextAfter team has been an incredible partnership for us. They bring a great balance of character, chemistry, and competency to our team. We trust them and love working with them. They are all about optimization and achieving results.” – Matt Schlientz, VP of Marketing, Hillsdale College


“Your approach to fundraising roadblocks are unlike others we’ve seen in the development world, and is truly appreciated.” – Courtney Brown, Digital Communications Manager, Leadership Institute