WHY DO PEOPLE GIVE?

We’re obsessed with answering that question.

That’s why we help nonprofits turn the web into an online fundraising research lab and discover how to…

  • Reach more people
  • Acquire more donors
  • Raise more money

Watch Each Session from NIO Summit 2018 For Free

Nonprofit Innovation & Optimization SummitNonprofit Innovation & Optimization Summit

The Nonprofit Innovation & Optimization Summit is the premier conference for nonprofit marketers and fundraisers looking to grow their online fundraising. And you can watch every session from the 2018 summit for free including sessions on copywriting, data, analytics, story-telling, recurring giving, and more.

The Latest Online Fundraising Learnings

Cut Through the Clutter with Your Year-End Fundraising - 2018 Edition

It’s easy to get caught in a rut, running the same same year-end fundraising campaign year after year. But an analysis of over 6000 year-end fundraising emails from 2017 – plus a study of our library of online fundraising experiments – has revealed 12 unique ideas you can test in your year-end fundraising to grow your revenue.

Get the Free Year-End Fundraising eBook »

6 Nonprofit Email Marketing Hacks to Make Your Emails More Effective

A new benchmark report from Litmus shows that nonprofits tend to lag behind other industries when it comes to email marketing success.

These 6 nonprofit email marketing hacks will help you to overcome resourcing constraints, cut through red-tape, and get more done to improve your email marketing and fundraising.

Read the blog on nonprofit email marketing »

The Generosity Freakshow Podcast Now Available

The brand new podcast from NextAfter takes a 360 degree look at philanthropy and the freaks obsessed with optimizing it.

Listen each week to hear fundraisers, donors, industry leaders, tech gurus, and more discuss how we can increase generosity and giving through innovation.

Listen to the first episodes »

The Nonprofit Recurring Giving Benchmark Study

In this comprehensive recurring giving benchmark study, you’ll discover key insights, practical takeaways, and simple test ideas that can use to help you grow your recurring giving program – all based on what we learned from making recurring gifts to 115 organizations and tracking their follow-up communication for 90 days.

Get Your Free Copy of the Study »

Webinars, Training, and Video Resources

Year-End Fundraising 101 for Online Fundraisers

In the free, live webinar with Jon Powell, you’ll learn new tactics and strategies based on research, data, and years of running campaigns with top nonprofits that will help you reach more donors and drive more revenue this year-end.

Reserve your spot for the year-end fundraising webinar »

Email Fundraising Certification Workshop

Come down to the NextAfter office for a full day of hands-on, research-driven training. These 3 certification workshops will give you the skills you need to acquire new donors, drive revenue using email marketing, and craft donation and landing pages that deliver more conversions and better results.

Learn more about online fundraising certifications »

Cracking the Code of Facebook Fundraising

In this webinar, you’ll learn a tested and proven methodology to target likely donors on Facebook, capture their attention, convert them into new donors, and cultivate them for the future.

Watch the webinar »

The Nonprofit Recurring Giving Benchmark Study

Recurring donors are up to 4x more valuable than your average one-time donor. And after making recurring donations to 115 organizations, we’ve uncovered several key areas that can help you grow your number of recurring donors and increase your revenue.

Watch the webinar »

The Canadian Online Fundraising Scorecard

Discover what we learned by signing up for the email lists of 152 Canadian charities, donating when asked, and documenting the whole process.

In this free webinar, you’ll find new ideas to test in your own online fundraising by seeing what other major nonprofits and charities are doing to raise more money online.

Watch the webinar »

Weekly Fundraising Optimization Update

Drawing from a research library of over 1000 online fundraising experiments, the Weekly Fundraising Optimization Update will ensure that you’re the first to know about the latest innovative fundraising optimization strategies and tactics.

When you subscribe, you’ll receive:

  1. Updates from the NextAfter team on the latest strategies in nonprofit fundraising optimization.
  2. Invitations to webinars and other online fundraising training events.
  3. First access to new fundraising research, resources, and tools.

Subscribe using the form below to start becoming an innovative online fundraiser.

Nonprofit Fundraising Research Partners

“You are excellent and enthusiastic collaborators and confreres. Trust comes easy in a company like yours.”

– Fr. Bill Morell, Executive Director, Missionary Oblates


“The NextAfter team has been an incredible partnership for us. They bring a great balance of character, chemistry, and competency to our team. We trust them and love working with them. They are all about optimization and achieving results.”

– Matt Schlientz, VP of Marketing, Hillsdale College


“Your approach to fundraising roadblocks are unlike others we’ve seen in the development world, and is truly appreciated.”

– Courtney Brown, Donor Communications Director, Leadership Institute