What makes donors give?

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We're obsessed with answering that question.

That's why we help nonprofit organizations turn the web into a living laboratory to find the answers — and acquire more emails and convert more donors than they ever thought possible.

Conducting Nonprofit Research

Forensic Research

We conduct forensic research on the largest nonprofit organizations in the world to understand how they attract, inspire and cultivate relationships with donors online. Check out some of our recent studies:

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Library of Experiments

Every week, we publish new experiments to our Research Library. These experiments provide valuable insights as you optimize your own online fundraising.

Research Library

Explore the Library

Turning Research into Results

How a radical redesign that reduces friction and increases the force of the value proposition affects donor conversion
134%
How first-name personalization affects email engagement
270%
How creating a congruent experience impacted visitor engagement
76%
How simplifying donation page copy affects conversion.
82%
How A/B testing was able to find an error buried in NetCommunity
95%
How disclosing the amount raised affects conversion
131%
How advertising imagery affected the clarity of the value proposition
101%
How congruency between email and landing page value propositions affect donor conversion
86%
How an engagement device affects clickthrough rate versus a direct ask
693%
How simplifying the gift array affects donor conversion
94%
How an engagement device affects donor conversion versus a direct ask
126%
How ad copy call-to-action affects conversion rate
815%
How ad copy call-to-action affects clickthrough rate
502%
How a direct donation ask affected donor conversion after a name acquisition offer.
242%
How a different value proposition affects click rate in a Facebook Ad
255%
How a personalized email affects donor conversion.
116%
How clarifying the value proposition affects name acquisition conversion
80%
How different audience motivations affect click rate in a Facebook ad (Part 1)
277%
How the relevancy of an offer affects donor conversion and revenue
248%
How the force of the value proposition affects donor conversion rate
164%
How the design of a fundraising email affects clickthrough rate
80%
How personal tone and copy affects clickthrough rate for an email fundraising appeal
91%
How a personal tone affects donations in an email fundraising appeal
146%
How video on a donation page affects donor conversion
203%

Consulting with Innovative Nonprofits

  • Alliance Defending Freedom
  • CaringBridge
  • DTS
  • Harvest Ministries
  • The Heritage Foundation
  • Hillsdale College
  • Hoover Institution
  • Jews for Jesus
  • National Breast Cancer Foundation
  • Buckner International

See What Others Are Saying

The NextAfter team has been an incredible partnership for us. On a personal level, they bring a great balance of character, chemistry, and competency to our team. We trust them and love working with them. From a business perspective, they are all about optimization and achieving results. They do what they say they are going to do. What more could you ask for in a partnership?
Matt Schlientz

Matt Schlientz

Vice President for Marketing

Hillsdale College

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