Find more donors, keep them longer, and grow revenue you can count on.
If you know your fundraising could be growing faster, we’ll find out what’s holding it back. Then we’ll work alongside you to fix it.
Trusted by mission-driven organizations.
Decoding Generosity
Your donors will tell you what makes them give. We know how to listen.
We’re obsessed with one question: Why do people give?
Guessing gets expensive. Best practices only get you so far. We’ve run more than 8,000 fundraising experiments across 811 million donor interactions to learn what actually moves donors, and we share everything we learn.
Now we’ll put that research to work to find what moves your donors to give more.
Experiments Run
Donor Interactions
Years of Data
Proven
Growth Results
Where is your growth getting stuck?
Every fundraising program has a few things holding it back. Here are the ones we see most often, and the good news is, each one has a fix.
Donors who give once and disappear
First-time donors don’t come back, and monthly giving won’t take off.
Flat or Declining Donors and Revenue
Your marketing budget and campaigns keep growing, but your digital revenue doesn’t follow.
Too much riding on one channel
Most of your revenue depends on direct mail or a single channel. That leaves you exposed, and it limits what you can learn about your donors.
Reach That Doesn’t Turn Into Revenue
You’re paying for impressions on platforms you don’t own, and the views aren’t turning into names, donors, or positive financial returns.
A team stretched too thin
Digital growth takes specialists in media, email, creative, and testing, and your team is already carrying a full load.
Two ways to grow with NextAfter
Whether you want our team beside you or you’d rather do it yourself, we’ll share everything we’re learning.
Work With Us
We’ll map where your growth is today, then join your team to build a fundraising program that keeps growing.
Learn With Us
Get what we’re learning from our experiments, plus courses and tools your team can put to use right away.
Every lifelong donor started as a stranger
Great fundraising programs aren’t built on one-off campaigns. They’re built step by step, from someone’s first interaction with you, like an ad or a visit to your website, all the way to the day they leave you their life savings. We call it the donor mountain, and every step of the climb can be measured, tested, and optimized.
Your first step is a conversation
We’ll start by getting to know your program: your data, your donors’ experience, and how your message is landing. From there, we’ll build a plan for growth, identify any quick wins from what you’re currently running, and go after them immediately.
Case Study
Bible League Canada’s donor base grows by 157%
By introducing a culture of ongoing testing and optimization, we helped uncover new opportunities to engage donors more meaningfully and remove friction from the giving process.
Through testing and optimization, we were able to hit Bible League Canada’s 5-year goal in year one.
Ready to build your predictable revenue engine?
We don’t just advise. We join your team and do the work, running your paid media, building your owned audience, and testing every step of the climb. Here’s what you can expect from us:
- We Create Predictable Revenue
- We don’t believe we have all of the answers, so we test to find out what works best for you
- We generously share and teach everything we are learning
- Your team will get stronger working with us
- We will grow your addressable market
- We will generate a return on investment from our engagement
Tell us a little about your organization. We’ll take a look at your digital fundraising program and set up a time to talk about what’s possible.
Learn with us
We share everything we learn
Our mission is to discover what works in fundraising and share it with as many fundraisers as possible. So every experiment we run, whether it wins or loses, goes into our research library for anyone to use. You get the same research our clients do, without having to hire us to see it.
