WHY DO PEOPLE GIVE?

We’re obsessed with answering that question.

That’s why we help nonprofits turn the web into an online fundraising research lab and discover how to…

  • Reach more people
  • Acquire more donors
  • Raise more money

Grow Your Online Fundraising in 2019 [Webinar]

Grow Your Fundraising in 2019 - Webinar10 Essential Strategies Proven to Grow Your Online Fundraising in 2019

On January 30th at 1pm central, Brady Josephson is going to give you 10 essential online fundraising strategies – tested in the field and proven with data – that you can implement in your efforts this year to increase giving, grow your revenue, and increase generosity.

The Latest Online Fundraising Learnings

3 Online Fundraising Metrics that Every Nonprofit Needs to Track

After a workshop, conference, webinar, or other online fundraising training event, the most common question that people ask is, “Where do I start growing my online fundraising?” But the answer is rarely as simple as “Start with your donation page” or “Start with your email copy.” The answer always comes back to 3 key online fundraising metrics.

There are 3 online fundraising metrics that are essential to helping nonprofits grow their online revenue. And knowing where you stand with each of these 3 metrics is how you answer the question of “Where do I start growing my online fundraising?”

The 3 Online Fundraising Metrics that Directly Impact Revenue

A/B Testing Guide for Non-Profits

A/B testing is something that not a lot of nonprofits are doing well – but those that are running a/b tests are seeing major lifts in donations and revenue. So how exactly do you start setting up and running a/b tests at your nonprofit that lead to major lifts? I’m going to show you how in the A/B testing guide for nonprofits.

In the 8 steps below, you’ll learn exactly how to find where to test, what to test, and how to test. But before we get there, let’s look at why you need to be testing.

Take a look at the significance of A/B testing

7 Guidelines for Using Nonprofit Data to Tell a Story

That quote from Darrell Huff’s How to Lie With Statistics seems to be extremely relevant in the nonprofit sector. Now, I’m not going to call out any specific names or organizations, but I’ve seen this play out countless times.

I’ve sat through many meetings, webinars, and conference sessions where the data being shared either a) doesn’t mean what the speaker thinks it means, b) has been cherry picked in order to make a point, or c) is just outright irrelevant to the point being made.

Learn how to use your nonprofit data to tell a complete story »

Is Your Online Fundraising Turning Away Donors?

If you want to find out what really works in online fundraising, there’s only one expert whose opinion really matters: your donor.

Experts suffer from something called the curse of knowledge. They literally know too much to be able to see the issues facing a novice. And when it comes to online fundraising, this curse is costing you donors and dollars.

Learn how to see from your donor's perspective »

5 Online Fundraising Habits to Stop in 2019

At the start of a new year, there’s a universal sense of resolve to look at our lives and consider what we’d like to do differently in the year to come. While it’s healthy to do this in our personal lives, it’s also essential to a healthy online fundraising program.

To help you hit the ground running with your online fundraising in 2019, I’ve outlined 5  online fundraising habits that you need to stop doing right now.

See which 5 habits to stop in 2019 »

Data Science and Technology for Nonprofits with Steve MacLaughlin

Not all of your data is important. So how do you determine what’s helpful, what’s not, and make decisions with the right data?

Steve MacLaughlin has been analyzing data and helping nonprofits make data-driven decisions for many years, and shares some of his insights in an interview on the Nonprofit Innovation & Optimization Summit live stream. He also discusses how we should view new and emerging technology in relation to fundraising and nonprofit marketing.

Watch Steve MacLaughlin's interview »

Webinars, Training, and Video Resources

Online Fundraising Certification Workshops

Come down to the NextAfter office for a full day of hands-on, research-driven training. These 3 certification workshops will give you the skills you need to acquire new donors, drive revenue using email marketing, and craft donation and landing pages that deliver more conversions and better results.

Learn more about online fundraising certifications »

How to Craft Your Year-End Donation Page

In this webinar, Jon Powell breaks down the essential and critical elements of an effective year-end donation page to help you convert more donors this December.

Watch the webinar on year-end donation pages »

Year-End Fundraising 101 for Online Fundraisers

In this live webinar with Jon Powell, you’ll learn new tactics and strategies based on research, data, and years of running campaigns with top nonprofits that will help you reach more donors and drive more revenue this year-end.

Watch the year-end fundraising webinar »

Weekly Fundraising Optimization Update

Drawing from a research library of 1,416 online fundraising experiments, the Weekly Fundraising Optimization Update will ensure that you’re the first to know about the latest innovative fundraising optimization strategies and tactics.

When you subscribe, you’ll receive:

  1. Updates from the NextAfter team on the latest strategies in nonprofit fundraising optimization.
  2. Invitations to webinars and other online fundraising training events.
  3. First access to new fundraising research, resources, and tools.

Subscribe using the form below to start becoming an innovative online fundraiser.

Nonprofit Fundraising Research Partners

“You are excellent and enthusiastic collaborators and confreres. Trust comes easy in a company like yours.”

– Fr. Bill Morell, Executive Director, Missionary Oblates


“The NextAfter team has been an incredible partnership for us. They bring a great balance of character, chemistry, and competency to our team. We trust them and love working with them. They are all about optimization and achieving results.”

– Matt Schlientz, VP of Marketing, Hillsdale College


“Your approach to fundraising roadblocks are unlike others we’ve seen in the development world, and is truly appreciated.”

– Courtney Brown, Digital Communications Manager, Leadership Institute