WHY DO PEOPLE GIVE?

We’re obsessed with answering that question.

That’s why we help nonprofits turn the web into an online fundraising research lab and discover how to…

  • Reach more people
  • Acquire more donors
  • Raise more money

Nonprofit Fundraising Innovation & Optimization

NIO SummitNonprofit Innovation & Optimization Summit 2018

The Nonprofit Innovation & Optimization Summit is the premier conference for nonprofit marketers and fundraisers looking to grow their online fundraising. Rather than have an open call for speakers, we hand-select the leading experts in marketing and nonprofit fundraising innovation from around the world, and bring them all under one roof to teach us how to achieve real and tangible online fundraising growth.

The Latest Online Fundraising Learnings

What Does GDPR Mean for Online Fundraising?

The new GDPR regulations have major implications for companies and nonprofits alike. While we can’t be your legal counsel, we can (and did) put the GDPR requirements to the test to see what impact they may have on your fundraising.

The results aren’t great, but there’s reason to be optimistic.

Read the post on GDPR »

19 General Donation Page Ideas to Test

The potential donors visiting your general donation page should have the highest motivation to give of any of your traffic. Why then do we not have 99% conversion rates on these pages?

These 19 donation page ideas will help you craft a general donation page that addresses your highly motivated traffic, and will help you increase your online revenue.

See the 19 tips to improve your donation page »

What I Learned from 152 Nonprofit Email Signups

Brady Josephson signed up for 152 nonprofit email newsletters, documenting the entire process to see just how effective nonprofits are when it comes to acquisition.

To put it gently, there are huge opportunities for growth for nonprofits when it comes to capturing and acquiring new emails.

See what we learned »

Webinars, Training, and Video Resources

The Canadian Online Fundraising Scorecard

Discover what we learned by signing up for the email lists of 152 Canadian charities, donating when asked, and documenting the whole process.

In this free webinar, you’ll find new ideas to test in your own online fundraising by seeing what other major nonprofits and charities are doing to raise more money online.

Reserve Your Spot for the Free Webinar »

How to Use Human Data to Optimize Your Teams and Grow Your Fundraising

In this webinar, Dr. Chuck Coker explores what we learned from assessing the behaviors and values of 500 nonprofit fundraisers.

He’ll identify potential people-problems in the nonprofit sector, as well as unique and practical strategies to build more effective nonprofit teams.

Watch the webinar »

How Inside Out Copy Makes Your Nonprofit Invisible (NIO Summit Session)

In this free session from the 2017 NIO Summit, Amy Harrison breaks down practical ways to write fundraising copy that connects with your donors.

Watch the session at NIOSummit.com »

Email Fundraising Optimization - Free Online Course

This free online course takes a comprehensive look at nonprofit email fundraising. Over 6 sessions, you’ll learn data-driven strategies to grow your email file, send better appeals, and increase your revenue.

Activate your free email fundraising course »

Weekly Fundraising Optimization Update

Drawing from a research library of over 1000 online fundraising experiments, the Weekly Fundraising Optimization Update will ensure that you’re the first to know about the latest innovative fundraising optimization strategies and tactics.

When you subscribe, you’ll receive:

  1. Updates from the NextAfter team on the latest strategies in nonprofit fundraising optimization.
  2. Invitations to webinars and other online fundraising training events.
  3. First access to new fundraising research, resources, and tools.

Subscribe using the form below to start becoming an innovative online fundraiser.

Nonprofit Fundraising Research Partners

“You are excellent and enthusiastic collaborators and confreres. Trust comes easy in a company like yours.”

– Fr. Bill Morell, Executive Director, Missionary Oblates


“The NextAfter team has been an incredible partnership for us. They bring a great balance of character, chemistry, and competency to our team. We trust them and love working with them. They are all about optimization and achieving results.”

– Matt Schlientz, VP of Marketing, Hillsdale College


“Your approach to fundraising roadblocks are unlike others we’ve seen in the development world, and is truly appreciated.”

– Courtney Brown, Donor Communications Director, Leadership Institute