What makes donors give?

We're obsessed with answering that question.

That's why we help nonprofit organizations turn the web into a living laboratory to find the answers — and acquire more emails and convert more donors than they ever thought possible.

Conducting Nonprofit Research

Forensic Research

We conduct forensic research on the largest nonprofit organizations in the world to understand how they attract, inspire and cultivate relationships with donors online.

Check out some of our recent studies:

Get More Resources

Library of Experiments

Every week, we publish new experiments to our Research Library. These experiments provide valuable insights as you optimize your own online fundraising.

Research Library

Explore the Library

Turning Research into Results

How an animated progress bar impacted visits to the website
How the style of offer impacts email acquisition
How the deliver method for a content offer can significantly impact acquisition.
How the presentation of a video impacts engagement
How applying research based principles to an acquisition page can impact conversion significantly.
How link placement in a fundraising appeal affects donor conversion
How the kind of content offer delivery mechanism impacts conversion rate
How a more tactical and specific headline affects conversion rate
How a radical redesign to an email appeal effects donor conversion.
How the emphasis of the ad influences email acquisition
How value proposition impacts donor conversion for a serial ask
How elaborating on specific organizational initiatives affects clickthrough rate
How the placement of an offer on article pages impacts conversion
How campaign slidedown and slideouts affect email acquisition on the 'About Us' page
How radically redesigning an email affected donation revenue
How both a campaign slidedown and slideout impacts email acquisition rate on blog pages
How extended value proposition email copy affects donor conversion
How emotional language, clarity and authority affect ad clickthrough rate
How inline acquisition offers in place of ads affected clickthrough
How aligning a Facebook ad image with the interests of the target audience affects email acquisition rate
How an image that people connect with affects conversion rate in a Facebook ad
How a campaign slidedown impacts donor conversion on the homepage
How framing offer content in a Facebook ad impacts email acquisition
How urgency impacts email acquisition rate on a Facebook ad
How the type of ask in an appeal affects click rate
How a soft ask in an email appeal can motivate more people to convert.
How specificity and tone affect donor acquisition
How value-focused copy in a headline affects conversion rate in a Facebook ad

Consulting with Innovative Nonprofits

  • Alliance Defending Freedom
  • CaringBridge
  • DTS
  • Harvest Ministries
  • The Heritage Foundation
  • Hillsdale College
  • Hoover Institution
  • National Breast Cancer Foundation
  • Buckner International
  • Focus on the Family

See What Others Are Saying

The NextAfter team has been an incredible partnership for us. On a personal level, they bring a great balance of character, chemistry, and competency to our team. We trust them and love working with them. From a business perspective, they are all about optimization and achieving results. They do what they say they are going to do. What more could you ask for in a partnership?
Matt Schlientz

Matt Schlientz

Vice President for Marketing

Hillsdale College

Come See Us In Person!

Upcoming events - View All

6 Ways to Write and Design Better Email Fundraising Campaigns
Nonprofit Innovation & Optimization Summit 2018

Past events - View All

7 Proven Methods to Acquire More Emails and Grow Your Donor Base
Cultivate Your Donors Without Sending More Appeals