What makes donors give?

We're obsessed with answering that question.

That's why we help nonprofit organizations turn the web into a living laboratory to find the answers — and acquire more emails and convert more donors than they ever thought possible.

Conducting Nonprofit Research

Forensic Research

We conduct forensic research on the largest nonprofit organizations in the world to understand how they attract, inspire and cultivate relationships with donors online.

Check out some of our recent studies:

Get More Resources

Library of Experiments

Every week, we publish new experiments to our Research Library. These experiments provide valuable insights as you optimize your own online fundraising.

Research Library

Explore the Library

Turning Research into Results

How length and presentation of email copy impact clickthrough rate
136%
How the donor incentive impacted conversion with The Daily Signal
137%
How adding value proposition to a donation ask can impact conversion
148%
How an additional call-to-action in a Facebook ad headline affects conversion rate
165%
How a direct call-to-action in a Facebook ad impacts conversion
312%
How the design of a donation page and value proposition affect donor conversion
135%
How a membership offer impacted donor conversion on The Daily Signal
524%
How differing calls-to-action affect donor conversion rate across different channels
79%
How shortening the funnel impacted email acquisition
608%
How the presentation of the offer impacts email acquisition
812%
How the context of the \
115%
How a radical redesign to an email appeal affects donor conversion
77%
How adding a pledge to the front of an online course impacts conversion rate
173%
How banner imagery impacts visitor engagement
101%
How an animated progress bar impacted visits to the website
90%
How the style of offer impacts email acquisition
81%
How the deliver method for a content offer can significantly impact acquisition.
296%
How the presentation of a video impacts engagement
214%
How applying research based principles to an acquisition page can impact conversion significantly.
449%
How link placement in a fundraising appeal affects donor conversion
85%
How the kind of content offer delivery mechanism impacts conversion rate
195%
How a more tactical and specific headline affects conversion rate
104%
How a radical redesign to an email appeal effects donor conversion.
77%
How the emphasis of the ad influences email acquisition
80%
How value proposition impacts donor conversion for a serial ask
125%
How elaborating on specific organizational initiatives affects clickthrough rate
277%
How the placement of an offer on article pages impacts conversion
101%
How campaign slidedown and slideouts affect email acquisition on the 'About Us' page
524%

Consulting with Innovative Nonprofits

  • Alliance Defending Freedom
  • CaringBridge
  • DTS
  • Harvest Ministries
  • The Heritage Foundation
  • Hillsdale College
  • Hoover Institution
  • National Breast Cancer Foundation
  • Buckner International
  • Focus on the Family

See What Others Are Saying

The NextAfter team has been an incredible partnership for us. On a personal level, they bring a great balance of character, chemistry, and competency to our team. We trust them and love working with them. From a business perspective, they are all about optimization and achieving results. They do what they say they are going to do. What more could you ask for in a partnership?
Matt Schlientz

Matt Schlientz

Vice President for Marketing

Hillsdale College

Come See Us In Person!

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Nonprofit Innovation & Optimization Summit 2018

Past events - View All

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6 Ways to Write and Design Better Email Fundraising Campaigns