What makes donors give?

We're obsessed with answering that question.

That's why we help nonprofit organizations turn the web into a living laboratory to find the answers — and acquire more emails and convert more donors than they ever thought possible.

Conducting Nonprofit Research

Forensic Research

We conduct forensic research on the largest nonprofit organizations in the world to understand how they attract, inspire and cultivate relationships with donors online.

Check out some of our recent studies:

Get More Resources

Library of Experiments

Every week, we publish new experiments to our Research Library. These experiments provide valuable insights as you optimize your own online fundraising.

Research Library

Explore the Library

Turning Research into Results

How applying research based principles to an acquisition page can impact conversion significantly.
449%
How link placement in a fundraising appeal affects donor conversion
85%
How the kind of content offer delivery mechanism impacts conversion rate
195%
How a more tactical and specific headline affects conversion rate
104%
How a radical redesign to an email appeal effects donor conversion.
77%
How the emphasis of the ad influences email acquisition
80%
How value proposition impacts donor conversion for a serial ask
125%
How elaborating on specific organizational initiatives affects clickthrough rate
277%
How the placement of an offer on article pages impacts conversion
101%
How campaign slidedown and slideouts affect email acquisition on the 'About Us' page
524%
How radically redesigning an email affected donation revenue
123%
How both a campaign slidedown and slideout impacts email acquisition rate on blog pages
2,001%
How extended value proposition email copy affects donor conversion
106%
How emotional language, clarity and authority affect ad clickthrough rate
109%
How inline acquisition offers in place of ads affected clickthrough
1,871%
How aligning a Facebook ad image with the interests of the target audience affects email acquisition rate
132%
How an image that people connect with affects conversion rate in a Facebook ad
98%
How a campaign slidedown impacts donor conversion on the homepage
474%
How framing offer content in a Facebook ad impacts email acquisition
143%
How urgency impacts email acquisition rate on a Facebook ad
88%
How the type of ask in an appeal affects click rate
110%
How a soft ask in an email appeal can motivate more people to convert.
100%
How specificity and tone affect donor acquisition
354%
How value-focused copy in a headline affects conversion rate in a Facebook ad
79%
How targeting direct mail prospects with digital advertising affected direct mail revenue
155%
How Ad Congruency Affects Clickthrough Rate on a Facebook Ad
407%
How a more personalized value proposition affects remarketing conversion rate
393%

Consulting with Innovative Nonprofits

  • Alliance Defending Freedom
  • CaringBridge
  • DTS
  • Harvest Ministries
  • The Heritage Foundation
  • Hillsdale College
  • Hoover Institution
  • National Breast Cancer Foundation
  • Buckner International
  • Focus on the Family

See What Others Are Saying

The NextAfter team has been an incredible partnership for us. On a personal level, they bring a great balance of character, chemistry, and competency to our team. We trust them and love working with them. From a business perspective, they are all about optimization and achieving results. They do what they say they are going to do. What more could you ask for in a partnership?
Matt Schlientz

Matt Schlientz

Vice President for Marketing

Hillsdale College

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Cultivate Your Donors Without Sending More Appeals
Crafting More Effective Year-End Email Appeals