We’re obsessed with answering that question.

That’s why we help nonprofits turn the web into an online fundraising research lab and discover how to…

  • Reach more people
  • Acquire more donors
  • Raise more money

New Online Fundraising Resources for You

Get your free access to The Year-End Fundraising Accelerator

The Year-End Fundraising Accelerator is a free, on-demand year-end fundraising training class for online fundraisers. Over the course of 3 weeks you’ll get access to 3 training sessions that will provide you with proven year-end fundraising tactics that can help you have your best year-end fundraising season ever. The first on-demand session is now.

Learn more about the free year-end training and get your access »


The Latest Online Fundraising Learnings

7 Donation Page Secrets to Optimize Your Fundraising

Is your donation page suffering? Does it fail to raise the money your nonprofit needs? Learn these 7 secrets to create a donation page that’s optimized to work!

If you want your donation pages for fundraising to be more successful, then this powerful guide is for you!

Read the blog post »

The State of Nonprofit Email Cultivation [Research Study]

In this free report, you’ll see how your email cultivation strategies for both new subscribers and new donors compare to those of 199 other organizations. Plus, you’ll find data-driven tips to improve your cultivation strategies.

Get the free study on email cultivation »

The State of Nonprofit Donation Pages

In this free research report, you’ll see the latest trends in donation page design, compare your giving experience to 203 other organizations, and find proven tips and strategies to increase donations on your page.

Get the free report on nonprofit donation pages »

3 Lessons from Analyzing the Key Metrics of 155 Nonprofits

There are 3 metrics that define online fundraising success: web traffic, donation conversion rate, and average gift size. 155 organizations sent in their 3 key metrics to help give us a glimpse at how nonprofits are performing in these key areas of online fundraising.

Here are 3 lessons learned from analyzing those 3 key metrics of 155 nonprofit organizations. »

Webinars, Training, and Video Resources

The Surprisingly Simple Secret to a Successful Email Welcome Series

Get equipped with an email welcome series strategy that leads to meaningful fundraising results by reserving your spot for the free webinar taking place on July 22nd at 1pm central time.

Reserve your spot for the webinar »

5 Fundraising Strategies from The Best New Fundraising Research

In this webinar, you’ll see some of the top fundraising and philanthropy research we discovered during 2019, and you’ll walk away with actionable ideas and insights for to grow your fundraising.

Watch the webinar on new fundraising research »

Get certified in key online fundraising areas

Online fundraising & digital marketing certification courses from NextAfter Institute will equip you with essential skills, proven strategies, and data-driven principles that will help you grow donations and online revenue.

Learn more about online fundraising certification courses »

Weekly Fundraising Optimization Update

Drawing from a research library of 1,891 online fundraising experiments, the Weekly Fundraising Optimization Update will ensure that you’re the first to know about the latest innovative fundraising optimization strategies and tactics. When you subscribe, you’ll receive:

  1. Updates from the NextAfter team on the latest strategies in nonprofit fundraising optimization.
  2. Invitations to webinars and other online fundraising training events.
  3. First access to new fundraising research, resources, and tools.

Subscribe using the form below to start becoming an innovative online fundraiser.

Nonprofit Fundraising Research Partners

“You are excellent and enthusiastic collaborators and confreres. Trust comes easy in a company like yours.” – Fr. Bill Morell, Executive Director, Missionary Oblates

“The NextAfter team has been an incredible partnership for us. They bring a great balance of character, chemistry, and competency to our team. We trust them and love working with them. They are all about optimization and achieving results.” – Matt Schlientz, VP of Marketing, Hillsdale College

“We knew digital was an untapped opportunity, but we had no idea it would get this big this fast. We now have the leverage to invest a LOT more in digital” – Scott Brown, VP of Mission Advancement, EWTN