WHY DO PEOPLE GIVE?

We’re obsessed with answering that question.

That’s why we help nonprofits turn the web into an online fundraising research lab and discover how to…

  • Reach more people
  • Acquire more donors
  • Raise more money

Nonprofit Innovation & Optimization Summit Speaker Preview

A Generational Divide

Josh McQueen surprised a lot of people at last year’s NIO Summit when he revealed that millennials actually give to more nonprofit organizations in comparison to other generations. Here’s a clip from Josh’s session on generational giving patterns.

The Latest Online Fundraising Learnings

What I learned after signing up for 180 nonprofit email lists

Our Optimization and Marketing Intern recently got to experience and participate in the process of one of our studies. Here are a few takeaways he thought would be helpful for anyone looking to up their email acquisition game.

Does your current email acquisition strategy share any similarities with the 180+ organizations we looked at? »

Donor Care (and more) with John Haydon, Author of Facebook Marketing for Dummies – The Generosity Freakshow Podcast

Recently on The Generosity Freakshow, we were joined by John Haydon. John is a nonprofit speaker, author, and consultant and joined the pod to discuss things like donor care, donor retention, and donor loyalty — among others — as well as his own personal career and health journey.

Join us as we talk to John Haydon, the author of Facebook Marketing for Dummies »

3 Online Fundraising Metrics that Every Nonprofit Needs to Track

After a workshop, conference, webinar, or other online fundraising training event, the most common question that people ask is, “Where do I start growing my online fundraising?” But the answer is rarely as simple as “Start with your donation page” or “Start with your email copy.” The answer always comes back to 3 key online fundraising metrics. There are 3 online fundraising metrics that are essential to helping nonprofits grow their online revenue. And knowing where you stand with each of these 3 metrics is how you answer the question of “Where do I start growing my online fundraising?”

The 3 Online Fundraising Metrics that Directly Impact Revenue

A/B Testing Guide for Non-Profits

A/B testing is something that not a lot of nonprofits are doing well – but those that are running a/b tests are seeing major lifts in donations and revenue. So how exactly do you start setting up and running a/b tests at your nonprofit that lead to major lifts? I’m going to show you how in the A/B testing guide for nonprofits. In the 8 steps below, you’ll learn exactly how to find where to test, what to test, and how to test. But before we get there, let’s look at why you need to be testing.

Take a look at the significance of A/B testing

7 Guidelines for Using Nonprofit Data to Tell a Story

That quote from Darrell Huff’s How to Lie With Statistics seems to be extremely relevant in the nonprofit sector. Now, I’m not going to call out any specific names or organizations, but I’ve seen this play out countless times. I’ve sat through many meetings, webinars, and conference sessions where the data being shared either a) doesn’t mean what the speaker thinks it means, b) has been cherry picked in order to make a point, or c) is just outright irrelevant to the point being made.

Learn how to use your nonprofit data to tell a complete story »

Webinars, Training, and Video Resources

The State of Modern Philanthropy 2019: Trends in Return Donor Behavior Webinar

This special webinar was hosted by Classy.org who go over their second annual report — The State of Modern Philanthropy 2019. This report takes a closer look at what happens after a donor’s first one-time gift. Get insights to help your organization better understand donor behavior and build an effective fundraising strategy.

Learn more about The State of Modern Philanthropy 2019 »

Donor Acquisition Using Content Marketing

This free on-demand webinar will help you get new high-value donors online. The content marketing strategies taught in the webinar will grab the attention of likely donors, get new subscribers to your email list, and convert new subscribers into instant donors.

Watch the webinar on donor acquisition using content marketing »

Online Fundraising Certification Workshops

Come down to the NextAfter office for a full day of hands-on, research-driven training. These 3 certification workshops will give you the skills you need to acquire new donors, drive revenue using email marketing, and craft donation and landing pages that deliver more conversions and better results.

Learn more about online fundraising certifications »

Weekly Fundraising Optimization Update

Drawing from a research library of 1,558 online fundraising experiments, the Weekly Fundraising Optimization Update will ensure that you’re the first to know about the latest innovative fundraising optimization strategies and tactics. When you subscribe, you’ll receive:

  1. Updates from the NextAfter team on the latest strategies in nonprofit fundraising optimization.
  2. Invitations to webinars and other online fundraising training events.
  3. First access to new fundraising research, resources, and tools.

Subscribe using the form below to start becoming an innovative online fundraiser.

Nonprofit Fundraising Research Partners

“You are excellent and enthusiastic collaborators and confreres. Trust comes easy in a company like yours.” – Fr. Bill Morell, Executive Director, Missionary Oblates


“The NextAfter team has been an incredible partnership for us. They bring a great balance of character, chemistry, and competency to our team. We trust them and love working with them. They are all about optimization and achieving results.” – Matt Schlientz, VP of Marketing, Hillsdale College


“Your approach to fundraising roadblocks are unlike others we’ve seen in the development world, and is truly appreciated.” – Courtney Brown, Digital Communications Manager, Leadership Institute