What makes donors give?

We're obsessed with answering that question.

That's why we help nonprofit organizations turn the web into a living laboratory to find the answers — and acquire more emails and convert more donors than they ever thought possible.

Conducting Nonprofit Research

Forensic Research

We conduct forensic research on the largest nonprofit organizations in the world to understand how they attract, inspire and cultivate relationships with donors online. Check out some of our recent studies:

Get More Resources

Library of Experiments

Every week, we publish new experiments to our Research Library. These experiments provide valuable insights as you optimize your own online fundraising.

Research Library

Explore the Library

Turning Research into Results

How clarity in the call-to-action increases conversion rate
100%
How content offer illustrations impact email acquisition rate in a Facebook Ad
86%
How the addition of value proposition impacts donor conversion
150%
How image clarity and ask intensity affected conversions on a Facebook ad
121%
How removing the recommended donation amount increased the perceived value of an offer
277%
How increasing the relevancy of the cause to the reader affected donor conversion
328%
How a simpler, more direct value proposition affects clickthrough rate on a Facebook ad
122%
How emotive headline copy affects email acquisition rate
169%
How we evaluated the potential for email versus donor acquisition
695%
How the value proposition of an ad impacted the motivation of donor traffic
165%
How different imagery affects the conversion rate from a Facebook ad
360%
How clarifying the value proposition through inductive copy affects donor conversion
147%
How including an image in a personal email affects donor conversion
81%
How the style of ask impacts donor acquisition from rented email lists
101%
How the delivery of the offer can impact email acquisition
470%
How direct donation asks in an email impact performance
246%
How a different title affects webinar registrations
197%
How ad copy can affect visitor motivation in a Facebook ad
410%
How copy length affects the value proposition of a Facebook ad
426%
How the length of the value proposition copy on an ad impacts email acquisition
316%
How exit intent offers can help you acquire more email addresses
229%
How increasing the clarity of a Facebook ad affects email acquisition
194%
How increasing clarity in a Facebook ad affects clickthrough rate
96%
How passive \
197%
How reducing the specificity of an offer affects clickthrough rate
788%
How a video impacts the conversion rate of a donation page
560%

Consulting with Innovative Nonprofits

  • Alliance Defending Freedom
  • CaringBridge
  • DTS
  • Harvest Ministries
  • The Heritage Foundation
  • Hillsdale College
  • Hoover Institution
  • National Breast Cancer Foundation
  • Buckner International

See What Others Are Saying

The NextAfter team has been an incredible partnership for us. On a personal level, they bring a great balance of character, chemistry, and competency to our team. We trust them and love working with them. From a business perspective, they are all about optimization and achieving results. They do what they say they are going to do. What more could you ask for in a partnership?
Matt Schlientz

Matt Schlientz

Vice President for Marketing

Hillsdale College

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What Works in Online Fundraising