What makes donors give?


We're obsessed with answering that question.

That's why we help nonprofit organizations turn the web into a living laboratory to find the answers — and acquire more emails and convert more donors than they ever thought possible.

Conducting Nonprofit Research

Forensic Research

We conduct forensic research on the largest nonprofit organizations in the world to understand how they attract, inspire and cultivate relationships with donors online. Check out some of our recent studies:

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Library of Experiments

Every week, we publish new experiments to our Research Library. These experiments provide valuable insights as you optimize your own online fundraising.

Research Library

Explore the Library

Turning Research into Results

How different imagery affects the conversion rate from a Facebook ad
How clarifying the value proposition through inductive copy affects donor conversion
How including an image in a personal email affects donor conversion
How the style of ask impacts donor acquisition from rented email lists
How the delivery of the offer can impact email acquisition
How direct donation asks in an email impact performance
How a different title affects webinar registrations
How copy length affects email acquisition from a Facebook ad
How copy length affects the value proposition of a Facebook ad
How the length of the value proposition copy on an ad impacts email acquisition
How the delivery of the email acquisition offer impacted conversion rate
How increasing the clarity of a Facebook ad affects email acquisition
How increasing clarity in a Facebook ad affects clickthrough rate
How passive \
How reducing the specificity of an offer affects clickthrough rate
How a video impacts the conversion rate of a donation page
How a radical redesign that reduces friction and increases the force of the value proposition affects donor conversion
How first-name personalization affects email engagement
How creating a congruent experience impacted visitor engagement
How simplifying donation page copy affects conversion.
How A/B testing was able to find an error buried in NetCommunity
How disclosing the amount raised affects conversion
How advertising imagery affected the clarity of the value proposition
How congruency between email and landing page value propositions affect donor conversion

Consulting with Innovative Nonprofits

  • Alliance Defending Freedom
  • CaringBridge
  • DTS
  • Harvest Ministries
  • The Heritage Foundation
  • Hillsdale College
  • Hoover Institution
  • Jews for Jesus
  • National Breast Cancer Foundation
  • Buckner International

See What Others Are Saying

The NextAfter team has been an incredible partnership for us. On a personal level, they bring a great balance of character, chemistry, and competency to our team. We trust them and love working with them. From a business perspective, they are all about optimization and achieving results. They do what they say they are going to do. What more could you ask for in a partnership?
Matt Schlientz

Matt Schlientz

Vice President for Marketing

Hillsdale College

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What Works in Online Fundraising
Cracking the Code of Facebook Fundraising