61%
Increase in digital revenue
156%
Increase in total digital donors
169%
Increase in broad base digital donors
Our Role: Campaign Strategy, Campaign Management, Data Analysis
Challenge
This organization had pulled back on donor acquisition over the past couple of years, combined with single-channel stewardship strategies, leading into an ongoing 5-year drop in donor count and revenue across all channels.
Solution
This organization invested in a digital-first approach to new donor acquisition and stewardship/cultivation.
We leveraged digital content offers through acquisition channels, as well as launched pledges to make the main issue this organization was working on more prominent.
This, coupled with intentional asks during acquisition funnels, stewardship of donors through automated drip campaigns, and a change in a more humanized approach to high urgency campaigns, helped create breakthrough growth.
Results
The number of digital gifts and revenue growth year-over-year has been record-breaking for this organization.
When reviewing their data, digital is the only channel that is bringing in new donors, and is helping to counteract the decline in donors and revenue from more traditional channels like direct mail.
Digital Program Revenue Growth
Growth in Active Digital Donors
Revenue Growth from New Donors
Overall Active Donor Growth
