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Explore 5,000+ Online Fundraising Experiments

We’ve conducted 5,000+ online fundraising experiments, and we’ve made 2,100+ publicly available for you here to explore, learn from, and use as inspiration on your donation page, landing page, or in your next campaign.

449.3% lift

How moving the problem to the front of the email affects donation rate

November 15, 2023 Element tested: donor conversion Email Fundraising | Copy
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 449.3
449.3% lift

How moving the problem to the front of the email affects donation rate

November 15, 2023 Element tested: donor conversion Email Fundraising | Copy
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 449.3
147.2% lift

How clarity affects clickthrough rate on a Facebook ad

November 15, 2023 Element tested: clarity click through rate facebook ad Value Proposition
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 147.2
106.6% lift

How creating incongruity within an ad format affects email acquisition and CPA

November 3, 2023 Element tested: Email Acquisition | Design facebook ad
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 106.6
638.1% lift

How the placement of a content offer on blog article pages impacts email sign up

November 1, 2023 Element tested: Email Acquisition | Design
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 638.1
255.1% lift

How moving your email sign up box from the menu to the header on your website affects email sign up rate

October 25, 2023 Element tested: Email Acquisition | Design Email Acquisition | Form
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 255.1

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100.0% lift

How a lowered and reversed gift array impacts monthly donations

October 18, 2023 Element tested: donor conversion gift array monthly donor
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 100.0
334.2% lift

How an in-line appeal that becomes a sticky bar with a small donation CTA and opt-in for an email reminder impacts donor conversion during a Calendar Year-End Campaign

October 13, 2023 Element tested: call to action donor conversion high urgency Sticky Bar
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 334.2
111.3% lift

How strengthening the value proposition of a homepage donation CTA impacts clicks

September 6, 2023 Element tested: call to action clarity click rate
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 111.3
270.8% lift

How using a “yes/no” ad for an ebook offer affects click-through rate

September 1, 2023 Element tested: Advertising click through rate
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 270.8
Approaching Validity

How a premium offer dear reader CTA on podcast pages impacts donor conversion

September 1, 2023 Element tested: call to action dear reader donor conversion
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 112.8
954.4% lift

How authentic and impact-driven language on a premium offer donation page impacted donor conversion

August 28, 2023 Element tested: Donation Pages | Copy donor conversion
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 954.4
Approaching Validity

How a Lower Suggested Gift and Array Impacts Donor Conversion Rate

August 4, 2023 Element tested: donor conversion gift array
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 163.2
Approaching Validity

How Turning Campaign Graphics into a Plain-Text Design Affects Conversion on Donation page

August 14, 2023 Element tested: Donation Pages | Design donor conversion
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 332.0
123.2% lift

How a personalized slide out impacted email conversion rates

August 7, 2023 Element tested: Email Acquisition | Design personalization
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 123.2
138.4% lift

Will shortening a promotional email increase click-throughs?

August 14, 2023 Element tested: click through rate Email Acquisition | Copy
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 138.4
392.8% lift

How a stripped down acquisition donation page impacts donor conversion compared to a newer, heavily designed donation page

August 7, 2023 Element tested: Donation Pages | Design donor conversion
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 392.8
100.0% lift

How stating a specific goal in the headline of a pop-up for CYE fundraising affects donor conversion rate

July 24, 2023 Element tested: Donation Pages | Headline donor conversion pop-up
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 100.0
Not Valid

How does reinforcing the security of a donation with visual cues affect donation rates?

July 20, 2023 Element tested: Donation Pages | Design donor conversion
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 122.8
Approaching Validity

How reducing the perceived investment of a call to action impacts account creation rate (Pt.3)

July 7, 2023 Element tested: call to action Donation Pages | Copy donor conversion
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 138.8
169.3% lift

How including a photo of a premium impacted recurring gift conversion

July 17, 2023 Element tested: Donation Pages | Design Recurring Giving
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 169.3
Approaching Validity

How a pulsing heart sticky donate button affected donations on homepage

July 3, 2023 Element tested: design donor conversion
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 193.6
Not Valid

How adding a humanized sticky bar to a donation page impacts donor conversion rate

June 30, 2023 Element tested: Donation Pages | Design donor conversion Sticky Bar
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 164.8
Approaching Validity

How a Donation Interruptor Impacts Monthly Giving on an Offer’s Instant Donation Page

June 30, 2023 Element tested: Donation Pages | Design donor conversion monthly donor
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 287.8
Approaching Validity

How a radical redesign impacted monthly giving for membership renewals

July 3, 2023 Element tested: Donation Pages | Design membership monthly donor
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 97.7
100.0% lift

How adding a tab for recurring tribute giving affects donor conversion

June 26, 2023 Element tested: Donation Pages | Form donor conversion Recurring Giving
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 100.0
592.0% lift

How a popup impacted email newsletter sign ups

June 19, 2023 Element tested: Email Acquisition | Design Newsletter pop-up
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 592.0
98.8% lift

How testing different Dear Reader survey topics impacted email acquisition

June 30, 2023 Element tested: dear reader Email Acquisition | Design
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 98.8
138.8% lift

How a Pop-Up on the Journal Page Increased Follows

June 19, 2023 Element tested: Email Acquisition | Design Popup
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 138.8
455.5% lift

How calling out a monthly gift on a main donation page affects recurring donor conversion

June 2, 2023 Element tested: Donation Pages | Copy donor conversion monthly donor
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 455.5