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Explore 5,000+ Online Fundraising Experiments

We’ve conducted 5,000+ online fundraising experiments, and we’ve made 2,100+ publicly available for you here to explore, learn from, and use as inspiration on your donation page, landing page, or in your next campaign.

455.5% lift

How calling out a monthly gift on a main donation page affects recurring donor conversion

June 2, 2023 Element tested: Donation Pages | Copy donor conversion monthly donor
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455.5
Not Valid

Will asking for a larger specific amount increase donations and average gift size

June 5, 2023 Element tested: donor conversion Email Fundraising | Copy
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306.6
351.1% lift

How adding a goal thermometer to a site interrupter impacts giving

June 5, 2023 Element tested: donor conversion thermometer
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351.1
114.0% lift

How adding a continuation headline and personalizing the body copy to come from a prominent figure impacted donations

May 22, 2023 Element tested: body copy donor conversion headline
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114.0
Approaching Validity

How asking for less money on a parenting premium offer donation page impacts donor conversion

May 8, 2023 Element tested: Donation Pages | Form donor conversion
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96.9
282.4% lift

How using lapsed donor information in email impacted donations and revenue

April 28, 2023 Element tested: donor conversion Email Fundraising | Copy lapsed donor
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282.4

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120.0% lift

How reducing the number of options on a gift array impacted donor conversion

April 24, 2023 Element tested: donor conversion gift array
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120.0
116.3% lift

How reducing the options on a gift array impacted donations

April 24, 2023 Element tested: Donation Pages | Form donor conversion gift array
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116.3
151.4% lift

How reducing the perceived investment of a call to action impacts account creation rate

April 24, 2023 Element tested: call to action donor conversion
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151.4
157.1% lift

How improving clarity with more specific language in a header menu option affects click-through rates

May 8, 2023 Element tested: clarity click through rate header
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157.1
262.0% lift

How adding clarity of a gift’s impact on a donation page affects donor conversion rate

April 17, 2023 Element tested: clarity Donation Pages | Copy donor conversion
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262.0
105.2% lift

How changing the value proposition to focus on “more content like this” affects donor conversion

April 10, 2023 Element tested: Donation Pages | Copy donor conversion Value Proposition
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105.2
Approaching Validity

How adding value proposition to a high urgency campaign website sticky bar impacted donations

April 3, 2023 Element tested: donor conversion high urgency Sticky Bar Value Proposition
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304.6
433.9% lift

How adding intentional name capture links in a high traffic page affects email conversion rate

April 3, 2023 Element tested: Email Fundraising | Copy
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433.9
Not Valid

How asking existing donors for a recurring donation on an instant donation page affects recurring donor conversion

April 3, 2023 Element tested: Donation Pages | Copy donor conversion Recurring Giving
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100.0
349.7% lift

How adding new video creative to an existing offer affected donor conversion rate

March 27, 2023 Element tested: Donation Pages | Design donor conversion
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349.7
339.3% lift

How a monthly-first tabbed donation form affected monthly gift conversion

March 20, 2023 Element tested: Donation Pages | Form donor conversion monthly donor
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339.3
156.9% lift

How a Wikipedia-style ask performs against a banner ad and a slide-in appeal on article pages during a high-urgency campaign

March 16, 2023 Element tested: banner copy donor conversion high urgency
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156.9
95.8% lift

How reducing the number of calls to action impacted clicks in a cultivation message

March 16, 2023 Element tested: call to action click rate cultivation
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95.8
Not Valid

How a humanized sticky bar impacted donations after a course sign up

March 10, 2023 Element tested: donor conversion Sticky Bar
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95.5
131.6% lift

How sending journal traffic to a high-converting journal page affects conversion rate

March 10, 2023 Element tested: Donation Pages | Copy donor conversion
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131.6
834.6% lift

How changing the value proposition to focus on “more content like this” affects donor conversion

March 6, 2023 Element tested: donor conversion Value Proposition
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834.6
109.7% lift

How framing your donation ask on an instant donation page around providing funding for other free resources affects donor conversion rate

February 20, 2023 Element tested: Donation Pages | Copy donor conversion
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109.7
100.0% lift

How adding value proposition language to a direct appeal email impacted donations.

March 13, 2023 Element tested: donor conversion Email Fundraising | Design Value Proposition
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100.0
100.0% lift

How defaulting the monthly giving donation tab for a recurring giving ask impacted recurring giving

February 20, 2023 Element tested: Donation Pages | Form monthly donor
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100.0
Approaching Validity

How does a tabbed donation form affect recurring conversion rates on a primary donation page?

February 7, 2023 Element tested: Donation Pages | Form donor conversion
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616.3
200.9% lift

How more focused offers increase your lead quality in acquisition campaigns

February 3, 2023 Element tested: Email Acquisition Facebook
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200.9
236.0% lift

How adding impact language to a direct-ask pop up banner during a high urgency campaign affects revenue – marriages saved V1

January 17, 2023 Element tested: high urgency pop-up
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236.0
109.9% lift

How adding a humanized sticky bar to a donation page impacts donor conversion rate

January 23, 2023 Element tested: donor conversion Sticky Bar
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109.9
150.9% lift

How adding a sticky bar to a year-end fundraising campaign donation page affects donation rates

January 17, 2023 Element tested: Donation Pages | Design donor conversion high urgency Sticky Bar
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150.9