Experiments - Digital Fundraising Research Library | NextAfter

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How a monthly-first tabbed donation form affected monthly gift conversion

March 20, 2023 Element tested: Donation Pages | Form donor conversion monthly donor

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339.3

How a wikipedia-style ask performs against a banner ad and a slide-in appeal on article pages during a high urgency campaign

March 16, 2023 Element tested: banner copy donor conversion high urgency

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156.9

How reducing the number of calls to action impacted clicks in a cultivation message

March 16, 2023 Element tested: call to action click rate cultivation

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95.8

How a humanized sticky bar impacted donations after a course sign up

March 10, 2023 Element tested: donor conversion Sticky Bar

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250.4

How sending journal traffic to a high-converting journal page affects conversion rate

March 10, 2023 Element tested: Donation Pages | Copy donor conversion

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131.6

How changing the value proposition to focus on “more content like this” affects donor conversion

March 6, 2023 Element tested: donor conversion Value Proposition

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834.6

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How framing your donation ask on an instant donation page around providing funding for other free resources affects donor conversion rate

February 20, 2023 Element tested: Donation Pages | Copy donor conversion

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109.7

How adding value proposition language to a direct appeal email impacted donations.

March 13, 2023 Element tested: donor conversion Email Fundraising | Design Value Proposition

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100.0

How defaulting the monthly giving donation tab for a recurring giving ask impacted recurring giving

February 20, 2023 Element tested: Donation Pages | Form monthly donor

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100.0

Approaching Validity

How does a tabbed donation form affect recurring conversion rates on a primary donation page?

February 7, 2023 Element tested: Donation Pages | Form donor conversion

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616.3

How more focused offers increase your lead quality in acquisition campaigns

February 3, 2023 Element tested: Email Acquisition Facebook

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200.9

How adding impact language to a direct-ask pop up banner during a high urgency campaign affects revenue – marriages saved V1

January 17, 2023 Element tested: high urgency pop-up

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236.0

How adding a humanized sticky bar to a donation page impacts donor conversion rate

January 23, 2023 Element tested: donor conversion Sticky Bar

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109.9

How adding a sticky bar to a year-end fundraising campaign donation page affects donation rates

January 17, 2023 Element tested: Donation Pages | Design donor conversion high urgency Sticky Bar

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150.9

How segmenting audiences vs donor audience signal affected donor conversion rate on YouTube

January 9, 2023 Element tested: donor conversion social media

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3076.6

How the placement of a call to action impacted email acquisitions on the homepage

January 4, 2023 Element tested: call to action Email Acquisition

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154.9

How adding clarity and tangibility to monthly giving premiums impacted donations

January 4, 2023 Element tested: donor conversion monthly donor Value Proposition

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253.8

How using more active language in a donation page headline impacts donor conversion rate

December 14, 2022 Element tested: Donation Pages | Copy donor conversion

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103.7

How anniversary language and monthly donor language affect conversion rate on a monthly giving popup

December 12, 2022 Element tested: Donation Pages | Copy donor conversion monthly donor pop-up

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184.4

How Facebook Lead Ads impacted email signup rates and lead quality

December 8, 2022 Element tested: Email Acquisition facebook ad

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131.5

How adding specificity of impact to a high urgency campaign donation page impacts donor conversion rate

December 7, 2022 Element tested: Donation Pages | Copy donor conversion high urgency

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411.3

How centering an ask around a specific initiative affects donation rates for house file traffic during a Giving Tuesday campaign

December 7, 2022 Element tested: donor conversion Email Fundraising | Copy

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275.1

How using a ‘donation interruptor’ affects recurring giving rates during a Giving Tuesday high-urgency campaign

December 7, 2022 Element tested: Donation Pages | Design high urgency

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210.2

How a new content offer with strengthened value prop in a dear reader impacted email acquisition

November 29, 2022 Element tested: Email Acquisition | Copy Value Proposition

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1698.2

How re-directing traffic from a blog to a lead capture page affected email conversion rate

November 22, 2022 Element tested: Email Acquisition landing page

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403.6

How a slide up CTA with a daily donor goal impacts donor conversion

November 28, 2022 Element tested: call to action Donation Pages | Design donor conversion

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99.0

How adding a $60 giving option to the Lamplighters monthly gift array impacted donations and revenue

November 16, 2022 Element tested: Donation Pages | Design gift array

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114.0

How promoting a free ebook offer instead of a general subscription impacted email acquisition on a commentary page

November 16, 2022 Element tested: Email Acquisition | Copy landing page

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100.0

How removing thank you from the header on the instant donation page affects donor conversion rate

November 10, 2022 Element tested: Donation Pages | Design donor conversion header

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132.0

How decreasing the ask amount on a content offer instant donation page impacted conversions (physical resource)

November 4, 2022 Element tested: Donation Pages | Form donor conversion

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130.9

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