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3500+ Fundraising Experiments & Counting

When we say we love running fundraising experiments, we mean it. As testers and optimizers at heart, we’ve compiled over 3,500 case studies to help you improve your digital fundraising and grow your organization’s impact online.

722.9% lift

Does a carousel with elevated design generate more donors than a single image ad?

May 20, 2025 Element tested: donor conversion facebook ad
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 722.9
110.8% lift

How relocating the tribute widget on single post pages affects tribute donations

May 19, 2025 Element tested: donor conversion tribute widget
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 110.8
Approaching Validity

How changing the call-to-action on the homepage affects conversion rate

May 12, 2025 Element tested: call to action donor conversion
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 102.3
108.6% lift

What happens when we present an email sign up opportunity higher on the page?

April 28, 2025 Element tested: Email Acquisition | Design
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 108.6
132.7% lift

How adding a Fixed Toolbar Layout for Site Actions affects Clicks

May 13, 2025 Element tested: click rate
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 132.7
313.8% lift

How defaulting to a recurring gift on an acquisition donation page impacts recurring donor conversion

April 21, 2025 Element tested: Donation Pages | Form donor conversion Recurring Giving
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 313.8

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Not Valid

Does a visually disruptive donation ask generate more donations than a contextually integrated one?

April 8, 2025 Element tested: Donation Pages | Copy donor conversion pop-up
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 197.6
100.0% lift

How defaulting to recurring gift on a premium offer donation page impacts donor conversion

March 17, 2025 Element tested: Donation Pages | Form donor conversion Recurring Giving
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 100.0
266.8% lift

How a donor goal on a high urgency campaign pushdown impacts donor conversion

March 10, 2025 Element tested: donor conversion high urgency Sticky Bar
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 266.8
206.1% lift

How a grid web layout for Listen Now impacts engagement

March 11, 2025 Element tested: click rate landing page
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 206.1
133.0% lift

How using buttons instead of hyperlinked copy increased click-through rates for Pathway to Victory

February 17, 2025 Element tested: click through rate Email Fundraising | Design
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 133.0
100.0% lift

How leading with supporting the mission over the book impacted donations for nondonors

February 17, 2025 Element tested: donor conversion Email Fundraising | Copy
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 100.0
363.9% lift

How a tooltip on Ways to Help impacts clicks and Gift Card setups

February 4, 2025 Element tested: clarity donor conversion pop-up Value Proposition
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 363.9
14,103.3% lift

How does an email house file respond to a donation ask in Pastors Pen

January 29, 2025 Element tested: click rate Email Fundraising | Copy
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 14103.3
Not Valid

How adding a donor goal sticky bar to the donation page impacts donations

February 3, 2025 Element tested: Donation Pages | Design donor conversion Sticky Bar
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 95.4
96.4% lift

Does a slide up with a gift array increase conversion rates compared to a video?

January 17, 2025 Element tested: donor conversion gift array
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 96.4
Not Valid

Will changing the headline on the donation page increase donations

February 3, 2025 Element tested: Donation Pages | Headline donor conversion
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 176.8
Approaching Validity

What message resonates more “give hope” or “deliver hope”

January 17, 2025 Element tested: donor conversion Sticky Bar
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 134.6
Approaching Validity

Will adding a sticky bar to the top of a donation page reinforce the need for users to give?

January 17, 2025 Element tested: Donation Pages | Design donor conversion Sticky Bar
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 397.1
Approaching Validity

How a multiple choice mission-focused question on an email affects the donor conversion rate

January 17, 2025 Element tested: donor conversion Email Fundraising | Copy
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 137.9
96.0% lift

Does adding animation to a sticky bar increase donor conversion?

January 17, 2025 Element tested: donor conversion Sticky Bar
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 96.0
125.8% lift

How a personal ask to match a gift amount affects overall conversions in an email appeal

January 13, 2025 Element tested: donor conversion Email Fundraising | Copy
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 125.8
615.6% lift

Will adding a testiony on the doantion page influence people to give?

January 17, 2025 Element tested: Donation Pages | Copy donor conversion
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 615.6
Approaching Validity

How the impact of donor autonomy language on lapsed donor improves transactions

January 17, 2025 Element tested: donor conversion Email Fundraising | Copy
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 398.4
292.8% lift

How including a gift array in a high urgency campaign sticky bar affects donor conversion rate

December 18, 2024 Element tested: donor conversion gift array high urgency Sticky Bar
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 292.8
212.3% lift

How a “personal note” creative on Facebook impacted donor conversions

December 19, 2024 Element tested: donor conversion Facebook
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 212.3
Not Valid

How adding transparency about the allocation of a donor’s gift affects conversion rates in an email appeal

December 19, 2024 Element tested: donor conversion Email Fundraising | Copy
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 105.3
287.6% lift

How adding a clickable button to a high-urgency sticky bar impacts donor conversions and clicks

December 16, 2024 Element tested: call to action click rate donor conversion high urgency
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 287.6
Approaching Validity

How a dynamic thermometer on the donation page impacts donor conversion rate

December 9, 2024 Element tested: Donation Pages | Design donor conversion thermometer
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 441.7
Not Valid

How exclusivity language on a high-urgency pop-up impact donor conversion

December 9, 2024 Element tested: donor conversion high urgency pop-up Value Proposition
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 303.0