Experiments - Digital Fundraising Research Library | NextAfter

Subscribe

How adding a continuation headline and personalizing the body copy to come from a prominent figure impacted donations

May 22, 2023 Element tested: body copy donor conversion headline

View the experiment

114.0

Approaching Validity

How asking for less money on a parenting premium offer donation page impacts donor conversion

May 8, 2023 Element tested: Donation Pages | Form donor conversion

View the experiment

96.9

How using lapsed donor information in email impacted donations and revenue

April 28, 2023 Element tested: donor conversion Email Fundraising | Copy lapsed donor

View the experiment

282.4

How reducing the number of options on a gift array impacted donor conversion

April 24, 2023 Element tested: donor conversion gift array

View the experiment

120.0

How reducing the options on a gift array impacted donations

April 24, 2023 Element tested: Donation Pages | Form donor conversion gift array

View the experiment

116.3

How reducing the perceived investment of a call to action impacts account creation rate

April 24, 2023 Element tested: call to action donor conversion

View the experiment

151.4

Looking to improve your results?

Get an update in your inbox each week with the latest online fundraising learnings, resources, tools, and training opportunities.

How improving clarity with more specific language in a header menu option affects click-through rates

May 8, 2023 Element tested: clarity click through rate header

View the experiment

157.1

How adding clarity of a gift’s impact on a donation page affects donor conversion rate

April 17, 2023 Element tested: clarity Donation Pages | Copy donor conversion

View the experiment

262.0

How changing the value proposition to focus on “more content like this” affects donor conversion

April 10, 2023 Element tested: Donation Pages | Copy donor conversion Value Proposition

View the experiment

105.2

Approaching Validity

How adding value proposition to a high urgency campaign website sticky bar impacted donations

April 3, 2023 Element tested: donor conversion high urgency Sticky Bar Value Proposition

View the experiment

304.6

How adding intentional name capture links in a high traffic page affects email conversion rate

April 3, 2023 Element tested: Email Fundraising | Copy

View the experiment

433.9

How asking existing donors for a recurring donation on an instant donation page affects recurring donor conversion

April 3, 2023 Element tested: Donation Pages | Copy donor conversion Recurring Giving

View the experiment

100.0

How adding new video creative to an existing offer affected donor conversion rate

March 27, 2023 Element tested: Donation Pages | Design donor conversion

View the experiment

349.7

How a monthly-first tabbed donation form affected monthly gift conversion

March 20, 2023 Element tested: Donation Pages | Form donor conversion monthly donor

View the experiment

339.3

How a Wikipedia-style ask performs against a banner ad and a slide-in appeal on article pages during a high-urgency campaign

March 16, 2023 Element tested: banner copy donor conversion high urgency

View the experiment

156.9

How reducing the number of calls to action impacted clicks in a cultivation message

March 16, 2023 Element tested: call to action click rate cultivation

View the experiment

95.8

How a humanized sticky bar impacted donations after a course sign up

March 10, 2023 Element tested: donor conversion Sticky Bar

View the experiment

95.5

How sending journal traffic to a high-converting journal page affects conversion rate

March 10, 2023 Element tested: Donation Pages | Copy donor conversion

View the experiment

131.6

How changing the value proposition to focus on “more content like this” affects donor conversion

March 6, 2023 Element tested: donor conversion Value Proposition

View the experiment

834.6

How framing your donation ask on an instant donation page around providing funding for other free resources affects donor conversion rate

February 20, 2023 Element tested: Donation Pages | Copy donor conversion

View the experiment

109.7

How adding value proposition language to a direct appeal email impacted donations.

March 13, 2023 Element tested: donor conversion Email Fundraising | Design Value Proposition

View the experiment

100.0

How defaulting the monthly giving donation tab for a recurring giving ask impacted recurring giving

February 20, 2023 Element tested: Donation Pages | Form monthly donor

View the experiment

100.0

Approaching Validity

How does a tabbed donation form affect recurring conversion rates on a primary donation page?

February 7, 2023 Element tested: Donation Pages | Form donor conversion

View the experiment

616.3

How more focused offers increase your lead quality in acquisition campaigns

February 3, 2023 Element tested: Email Acquisition Facebook

View the experiment

200.9

How adding impact language to a direct-ask pop up banner during a high urgency campaign affects revenue – marriages saved V1

January 17, 2023 Element tested: high urgency pop-up

View the experiment

236.0

How adding a humanized sticky bar to a donation page impacts donor conversion rate

January 23, 2023 Element tested: donor conversion Sticky Bar

View the experiment

109.9

How adding a sticky bar to a year-end fundraising campaign donation page affects donation rates

January 17, 2023 Element tested: Donation Pages | Design donor conversion high urgency Sticky Bar

View the experiment

150.9

How segmenting audiences vs donor audience signal affected donor conversion rate on YouTube

January 9, 2023 Element tested: donor conversion social media

View the experiment

3076.6

How the placement of a call to action impacted email acquisitions on the homepage

January 4, 2023 Element tested: call to action Email Acquisition

View the experiment

154.9

How adding clarity and tangibility to monthly giving premiums impacted donations

January 4, 2023 Element tested: donor conversion monthly donor Value Proposition

View the experiment

253.8

Page 1 of 1712 3 4 5 Next ›Last »