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Email Fundraising

All Email Fundraising
Get certified in Email Fundraising Optimization
A 3-Step Guide to Giving Tuesday

Giving Tuesday is fast approaching. Since beginning in 2012 as a relief to the hefty Black Friday …
4 Giving Tuesday Subject Line Ideas That Your Donors will Gobble Up

In preparation for Giving Tuesday, you may be wondering if there are some easy changes you can …
A Quick Reference Guide to Email Fundraising

There are too many voices speaking into your email fundraising. Traditional …
“Working with NextAfter has resulted in rapid growth for our online fundraising program. Their dedication to testing and optimization has delivered valuable insights into the hearts and minds of our donors.”
Dorris Day Director of Donor Management

Donation Pages

All Donation Pages
Get certified in Donation & Landing Page Optimization
Instant Donation Page Guide

You can show an instant donation page  immediately after someone: Subscribes to your email …
General Donation Page Guide

But you can’t assume that visitors to your donation page are already motivated to give. In fact, …
Campaign Donation Page Guide

This free guide outlines 21 elements of a campaign donation page that will help you tap into the …

Donor Acquisition

All Donor Acquisition
Get certified in Online Donor Acquisition
Instant Donation Page Guide

You can show an instant donation page  immediately after someone: Subscribes to your email …
Campaign Donation Page Guide

This free guide outlines 21 elements of a campaign donation page that will help you tap into the …
Optimization Insider: Understanding Your Donors’ Motivations Using Empathy with Brian Carroll

When we neglect empathy, we end up focusing on ourselves and our own organization’s goals. When we …

A/B Testing & Optimization

All A/B Testing & Optimization
Get certified in A/B Testing & Optimization
The Nonprofit Optimization Guide

One of the most common challenges that nonprofits face today is how to get value out …
Email Acquisition Landing Page Guide

But after a/b testing over 80 nonprofit landing pages, we’ve found these “best practices” …
Experiment Validator

Before we can analyze the results of an experiment, we first need to determine that the …

More Fundraising Resources

Blog

The online fundraising blog will show you simple ways to implement tested and proven strategies that lead to more donations.

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Online Courses

These certification courses will help you build your skills, increase revenue, and take the next step in your online fundraising career.

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Ebooks

Each eBook is a companion guide to ensure your next email, donation pages, ad, and more utilizes tested and proven strategies.

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Podcasts

Listen to in-depth interviews with experts obsessed with growing generosity on The Generosity Freakshow podcast.

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Optimization Tools

Benchmark your fundraising metrics, assess your pages, log your A/B tests, and more with these free tools.

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Videos

Watch interviews and explainer videos that show you how to apply the latest proven online fundraising ideas and strategies.

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Webinars

Explore the archive of free training sessions where you’ll find practical solutions to your biggest online fundraising challenges.

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Workshops

Master the strategies that rapidly growing nonprofits are utilizing in their online fundraising through a live certification workshop.

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