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Email Fundraising

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Get certified in Email Fundraising Optimization
A 3-Step Guide to Giving Tuesday

Giving Tuesday is fast approaching. Since beginning in 2012 as a relief to the hefty Black Friday …
4 Giving Tuesday Subject Line Ideas That Your Donors will Gobble Up

In preparation for Giving Tuesday, you may be wondering if there are some easy changes you can …
A Quick Reference Guide to Email Fundraising

There are too many voices speaking into your email fundraising. Traditional …

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Email Fundraising

Learn how to increase your email revenue by optimizing subject lines, copy, design, and more.

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Donation Pages

Increase your donations by reducing friction, improving your value proposition, and more.

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Donor Acquisition

Acquire new donors online using advertising, content marketing strategies, and optimization.

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A/B Testing & Optimization

Learn to use A/B testing to understand your donors and discover what works to grow your fundraising.

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Certification Courses

Get certified in key areas of online fundraising through the NextAfter Institute.

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All Resources

Explore the full library of online fundraising resources.

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Every Monday morning you can receive the latest NextAfter blogs posts right in your inbox so that you can keep up to date with the latest in online fundraising, new research, and cutting-edge tactics to get more donors and revenue.

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Donation Pages

All Donation Pages
Get certified in Donation & Landing Page Optimization
8 A/B Tests to Try on Your Donation Page

The only way to know what truly works to increase giving on your donation page is to a/b test. But …
5 Ways Higher Education Organizations Can Improve Their Donation Pages

Why do people give money online? It’s an important question for any organization that relies on …
11 Donation Page Examples That Are Proven to Increase Donations

Looking at donation page examples from other nonprofits is a terrible way to figure out how to …

Donor Acquisition

All Donor Acquisition
Get certified in Online Donor Acquisition
Donor Acquisition: A Proven 4-Step Model to Acquire New Donors

Donor acquisition is the lifeline of nonprofit fundraising. Not only do new donors help you grow …
Sam Fankuchen, Founder & CEO of Golden, on Volunteerism – The Generosity Freakshow

  Founder and CEO of Golden, Sam Fankuchen, joins the chat to discuss volunteerism and …
T Clay Buck, Founder & Chief Strategist of TCB Fundraising, on Philanthropic Psychology – The Generosity Freakshow

  T Clay Buck, Founder & Chief Strategist of Tactical Fundraising Solutions, joins …

A/B Testing & Optimization

All A/B Testing & Optimization
Get certified in A/B Testing & Optimization
8 A/B Tests to Try on Your Donation Page

The only way to know what truly works to increase giving on your donation page is to a/b test. But …
Aubrey Bergauer, from Changing the Narrative, on Growing & Improving Generosity – The Generosity Freakshow

  Aubrey Bergauer, from Changing the Narrative, brings in her knowledge of fundraising …
Peep Laja, CEO of Wynter and founder of CXL on Testing, Messaging, and Online Learning – The Generosity Freakshow

  Peep Laja, CEO at Wynter and founder of CXL Institute, sits down with Brady to talk …

More Fundraising Resources

The Nonprofit Innovation & Optimization Summit

The premier conference for nonprofit marketers and fundraisers looking to grow their online fundraising.

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Blog

The online fundraising blog will show you simple ways to implement tested and proven strategies that lead to more donations.

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Online Courses

These certification courses will help you build your skills, increase revenue, and take the next step in your online fundraising career.

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Ebooks

Each eBook is a companion guide to ensure your next email, donation pages, ad, and more utilizes tested and proven strategies.

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Podcasts

Listen to in-depth interviews with experts obsessed with growing generosity on The Generosity Freakshow podcast.

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Optimization Tools

Benchmark your fundraising metrics, assess your pages, log your A/B tests, and more with these free tools.

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Videos

Watch interviews and explainer videos that show you how to apply the latest proven online fundraising ideas and strategies.

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Webinars

Explore the archive of free training sessions where you’ll find practical solutions to your biggest online fundraising challenges.

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Workshops

Master the strategies that rapidly growing nonprofits are utilizing in their online fundraising through a live certification workshop.

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