We’re on a mission to help nonprofits raise up the most generous generation in human history by optimizing their fundraising practices. That’s why we’ve made all of these optimization resources free for you. We hope each one can help you learn, optimize, and increase your fundraising results.
We conduct forensic research that studies the nonprofit industry as a whole. Through these studies, you can learn what top nonprofits get right — and what they are missing.
In this free research report, you’ll discover key findings from this analysis of 199 nonprofits and get more answers to questions like:
You’ll also learn tested and proven strategies from real experiments with real organizations that can show you how to improve your cultivation strategies and optimize your email communications.
In this free research report, you’ll discover everything we learned from these 203 nonprofit donation pages, and get more data-driven insights to help you:
The Canadian Online Fundraising Scorecard is a groundbreaking study that looks at charitable giving in Canada by capturing and analyzing the online fundraising habits and donor experiences of 152 Canadian charities. These results shine a light on the gap between known best practices in online fundraising and what is actually occurring.
In this comprehensive recurring giving benchmark study, you’ll discover key insights, practical takeaways, and simple test ideas that can use to help grow your recurring giving program – all based on what we learned from making recurring gifts to 115 organizations and tracking their follow-up communication for 90 days.
People are a nonprofit’s most valuable resource – which means that hiring, development, and retention should be of utmost importance if your organization is seeking long-term growth. But an assessment of 500 nonprofit fundraisers indicates that many nonprofits may have a people problem.
In this study, you’ll see how human data can be used to get the right people into the right roles, and you’ll learn key strategies to optimize your team in order to achieve significant growth.
In this free eBook, we’ve outlined 7 proven strategies that will help you capture the attention of your donor, humanize your email appeals, lift your email fundraising revenue.
After making $1000 to $5000 donations to 37 organizations, and monitoring their communication for 90 days, we made a startling discovery: many nonprofit organizations are forgetting about their mid-level donors and failing to communicate effectively.
In this research study, you’ll find the results of our mid-level donor research as well as 5 case studies demonstrating how a more empathetic and personal communication approach can lift your fundraising performance with this vital donor segment.
Time and time again, email revenue proves to be the most significant source of online revenue for nonprofit organizations. And the primary factor influencing your email revenue is the size of your email file.
In this free eBook, you’ll find six strategies that you can test in your email acquisition efforts to grow your email file and raise more money online.
This ground-breaking study of over 127 of the largest nonprofit organizations will help you understand the need to communicate your value proposition effectively, and equip you to answer the fundamental value proposition question:
Why should I give to you, rather than some other organization, or not at all?
At NextAfter, we’ve been perfecting a model that will help you turn Facebook into your best source of new email addresses, donors, and dollars. This eBook clearly unpacks the model and gives you everything you need to start your first donor campaign today. You can get your copy for free today.
We donated to 151 top nonprofits, documenting the entire giving process and follow-up communications. In this study, you’ll find out what they do right — and what they completely miss. If you want actionable insights to grow your online fundraising, get this now.
Want to make your year-end fundraising campaign stand out? The free eBook outlines 12 new ideas and strategies that you can test and implement this year-end season to grow your revenue – all based on real year-end fundraising experiments and over 6000 year-end emails from top nonprofit organizations in 2017.
We’ve developed these free tools to help you assess and optimize your online fundraising results.
This free subject line worksheet will help you utilize proven 5 mental levers every time you sit down to write a subject line for your email – even if you don’t consider yourself to be a great copywriter or wordsmith.
This email subject line heuristic will give you a formula for crafting subject lines that can improve your open rates and increase the likelihood of getting a donation. This free guide outlines the formula, as well as key words and phrases you can use to start crafting more effective subject lines.
The traffic visiting your main donation page has widely varying motivations. As a result, we have to craft a page that addresses the value of a donating to our organization on broad level, while making it easy for someone to give a gift. This free guide will show everything we’ve learned about crafting an effective general donation page for your website.
The motivation of a donor responding to an email appeal or high-urgency campaign is very different than a donor on your general donation page. This free campaign donation page template outlines some of the key differentiators that will help you lift donation conversion rates on your campaign donation pages.
After analyzing 80+ nonprofit landing page experiments, we’ve identified 13 proven ideas that you can test on your landing pages to increase conversion rates and grow your email file. We’ve organized these 13 ideas into a single template that you can use as guide next time you set create a landing page.
The most important part of testing and optimization is learning why your treatment impacted your result. In order to be confident in your learning, you have to have reliable data.
UTM Maker is a free tool that will ensure your campaigns are properly tracked in Google Analytics – giving you clean, accurate, and reliable data to help you determine what works to improve your marketing and fundraising.
If you have ever been curious about the best way to judge the effectiveness of your Facebook advertising campaign, this spreadsheet will do that work for you. By plugging in a few easy-to-find metrics, it will determine your best performing audiences to allow you to get the most bang for your advertising dollars.
Curious to see how your organization’s online fundraising stacks up against other nonprofits? With just three pieces of data, this report will generate a detailed analysis of your organization’s strengths and weaknesses with opportunities to instantly increase your online revenue.
We’ve archived all of our online broadcasts for you to view anytime. Select a video below to watch it instantly.
Why should you care how your fundraising compares to other organizations? At the end of the day, it’s your own bottom line that’s most important – but looking at how other organizations like yours are fundraising can help you set expectations for your own fundraising efforts. And in this free webinar, you’re going to see the initial […]
For a fundraising executive trying to figure out how to grow a fundraising program, the most common area of untapped potential is in online fundraising. But there are so many questions to answer about how to drive significant revenue through online channels: Which channels do you start with? Is Facebook fundraising something worth investing in? Isn’t […]
The onset of the global COVID-19 pandemic has thrown nonprofit fundraisers for a loop. Some fundraisers have stopped asking for donations altogether. Some are just being incredibly cautious. Others are going all in and making donation asks that feel disingenuous or opportunistic. And the truth is that no one knows exactly what to do. We’re […]
Google Analytics is the essential web tracking tool for online marketers and fundraisers. Without reliable analytics, you’ll never know what’s working or what to optimize. But just having Google Analytics on your site isn’t nearly enough. The biggest analytics challenge fundraisers tend to face is knowing how to use Google Analytics to get valuable insights. […]
The most fundamental question that all of your fundraising – emails, donation pages, advertising, direct mail, etc. – needs to answer is this: “Why should I give to you, rather than some other organization, or at all?” Answering this question effectively is critical to both acquiring new donors and retaining existing donors. But if you’re not answering […]
New fundraising and philanthropy research is being conducted all the time. The problem is that learnings from new research of take a long time to make it into the hand of nonprofit marketers and fundraisers – despite the potential for new research to help you make a sizeable improvement to your bottom line. Brady Josephson, […]
Most nonprofit fundraisers and marketers have a similar perception of their direct mail agencies: there’s some magical secret to success that only your agency knows about. But here’s the truth… There is no secret sauce to direct mail fundraising. And in this free webinar with Mile 19 – the “un-agency” helping nonprofits bring direct mail […]
“I know what to do, I just don’t have the tools to do it.” Have you ever head this said before? Maybe you’ve thought it yourself or even said it out loud. If so, you’re not alone. One of the most common challenges to fundraising growth is having the right tools, technology, resources, and know-how to implement […]
Year-end fundraising is in full swing. Emails are being written, donation pages finalized, ads designed, and so much more. The beauty of online fundraising is that there is always time to test a new strategy or tactic. The hard part is knowing what to test and what ideas can lead to more donations and revenue. […]
GivingTuesday is one of the largest giving days of the year. And each year, more and more organizations are increasing their focus on this major giving day. With so many organizations asking your donors for money at the same time, your message could easily get diluted, lost, or ignored if it looks and sounds like […]
Most organizations run the same year-end fundraising campaign ever year. Oftentimes there might be a new theme or a new appeal video, but by and large, the same strategies get recycled every single year. Nothing stands in the way of online fundraising growth like complacency. Over the past several years, we’ve tested many new email […]
It’s no secret that donor retention is one of the biggest challenges that nonprofits face today. And most fundraising experts would tell you that the key to tackling this problem is cultivation. But data-driven, tested, and proven strategies are rare to come by in the area of cultivation – in particularly online donor cultivation. So we […]
The size and quality of your email file is the most significant factor in determining an organizations ability to raise money online. But even with a high-quality email file, you won’t see the results you want if you can’t get people to open your emails. So how do you get more opens that lead to […]
For any organization to raise money online, a donor has to land on a donation page. And based on brand new research from RaiseDonors and NextAfter, every organization has room to improve their donation page. In fact, after analyzing the donation pages of 204 nonprofits across 12 verticals, we found that… 40% of nonprofits require […]
55% of an organization’s donors will not give to them again next year. But can marketers and fundraisers really find and acquire enough new donors to replenish 45% of their supporters every single year? Or is there a way to engage and retain these existing donors better? In a brand-new report, The State of Modern […]
There are countless fundraising benchmark reports out there to give you seemingly endless amounts of data related to name acquisition, donor acquisition, email marketing, and revenue growth. But most every report leaves you with questions including: What online fundraising metrics are actually important for growth? Which metrics should I try to improve first? Are these […]
Every fundraiser, nonprofit marketer, and so-called “digital expert” has their own opinion about what strategies will increase your donations and revenue. These “experts” often debate basic ideas like: Should your emails have more copy or less copy? Should your landing page use more design or less design? Should your page ask for an email or […]
Every innovative organization and fundraiser like yourself is setting ambitious goals for 2019. And when you’re setting these goals in January, it can often be hard to see how you’re going to achieve them. In this webinar, Brady Josephson is going to give you 10 essential online fundraising strategies – tested in the field and […]
Year-end season is here, and there’s not much time left to retool and work your campaign. But there’s always time to optimize. And sometimes even small changes can lead to major growth in opens, clicks, donations, and revenue. In this rapid-fire webinar, we’re going to take a look at real year-end donation pages and emails […]
The best emails, advertising, and copywriting in the world won’t help you be successful this December if your donation page isn’t optimized for year-end. You can’t send all your traffic to your main donation page. You need a dedicated year-end donation page. Your year-end donation page traffic has a unique motivation – because they’ve most often […]
The ‘most wonderful time of the year’ is also the busiest giving season of the year – and fundraisers and marketers like yourself have to keep delivering bigger and bigger results. But how can you possibly deliver bigger year-end fundraising results when donors are flooded with more and more emails, Black Friday deals, Cyber Monday ads, […]
You can’t cultivate donors if you don’t know who they are. And while all of the latest fundraising tools on Facebook are great for getting people excited about giving, they don’t give you all the info you need to know who your donors are and cultivate them accordingly. So how do you use Facebook (and […]
Recurring donors are up to 4x more valuable than one-time donors. Can you image the impact your organization could have if you could multiply the donations of your one-time donors by 4x? Every major increase in donations and giving that we have found over 1000 fundraising experiments has come from empathizing and listening to donors. […]
How does my organization compare to others? That’s one of the most commonly asked questions we get and just one of the many questions we answered for you with The Canadian Online Fundraising Scorecard. In this webinar, Brady Josephson shares what he learned by signing up for the email lists of and donating to 152 Canadian […]
Every nonprofit needs to continuously improve their fundraising. To do so, we look to new tactics, strategies, and tools to give us additional ways of acquiring and developing donors. But all the strategies, tools, and resources in the world will only take you so far. If you want to continuously grow your fundraising and digital […]
Most fundraisers assume that someone visiting their main donation page has already decided to give. And to an extent, they are right! Few visitors accidentally land on your main donation page – they often have to click through at least one other page to find it. So then why do our main donation pages suffer […]
Email is the most important tool in an online fundraiser’s toolkit. According to GIGAOM Research, email is ranked as the most effective tactic for awareness, acquisition, conversion, and retention. It also has a better return-on-investment than any other channel. But getting the most out of your email fundraising isn’t as simple as applying the latest best practices. […]
New donors rarely show up out of the blue. There’s always a story of how they learned about your organization, and what ultimately inspired them to donate – usually an experience they had, an article they read, or an email they received. The problem for most organizations is that the traffic to their website, is […]
We all know that it’s harder and more expensive to acquire a new donor than it is to retain an existing one. But even so, many organizations suffer from significant donor attrition: many organizations only average a 45% donor retention rate. With such difficulty retaining donors, it’s critical that nonprofit fundraisers learn how to effectively […]
Understanding Your Donors’ Motivations Using Empathy Optimization Insider: Brian Carroll Empathy is one of the most important tools we have as fundraisers. It helps us understand our donors and communicate more effectively. When we neglect empathy, we end up focusing on ourselves and our own organization’s goals. When we use an empathetic mindset, we develop […]
Email appeals are the largest single source of online revenue during the year-end fundraising season. Yet, many fundraisers fail to implement some of the most fundamental, field-test principles of email fundraising. These include: How to write subject lines to get the most opens. How long email copy should be. Which calls-to-action get the most clicks and […]
We’ve conducted over 300 donation page experiments over the past 5 years, trying to decode what factors and elements influence the likelihood that someone will donate. And as it turns out, optimizing donation pages isn’t nearly as simple as getting the right design, the right layout, or the right message. We first have to ask, what kind […]
Between Thanksgiving and Christmas, over 19 billion cards, letters, and packages will be mailed. During this same period, every one of us will receive an average of 12,896 commercial emails in our already cluttered inboxes. With so much communication happening between family, friends, businesses, and organizations – we can’t rely on the same old year-end […]
Fundraisers have been trying for years to effectively use Facebook as a fundraising channel. On the surface, it seems that Facebook should be an easy tool for donor acquisition because it has: 2 billion active users per month. In-depth data on what each of user likes and values. Tools to utilize this data to find people who look like […]
The most effective nonprofit landing pages look a lot different than you might expect. Many “best practice” landing pages include big header images, in-line quotations, and have minimal copy so that visitors get to the form faster. But after A/B testing over 80 nonprofit landing pages, we’ve found these “best practices” actually hurt conversion rates, and […]
One of the hardest parts of fundraising is knowing just how many times to ask for a donation. If we don’t ask often enough, many potential donors won’t give simply because they haven’t been given the opportunity to support your cause. If we ask too often, our email file and existing donors will get tired […]
For the vast majority of organizations, email is the number one driver of online fundraising revenue. This is because email is one of few channels where our donors and potential donors have opted in and said “I want to hear from you.” But as you’re well aware, the average email inbox is full of more […]
Many fundraising consultants and agencies will tell you that they have all the answers to grow your donor file, and lift your online fundraising revenue. But the reality is that the only fundraising experts are our donors. And often times, some of the most powerful and essential learnings about our donors come from testing an […]
Nonprofit marketers and fundraisers often start out with a zeal and passion for the cause and purpose of their organization, but quickly get bogged down behind numbers, spreadsheets, systems and tools. When we get trapped in these daily routines, the purpose and authenticity behind our work tends to slip away. And to no surprise, this […]
What We Learned From Over 600 Online Fundraising Experiments If there’s one overarching lesson we’ve learned from conducting over 600 online fundraising experiments with top nonprofit organizations, it’s that “best practices” are rarely the best performing, and they often suppress the potential of an organization’s online fundraising. In the video lesson below, you’ll discover our […]
One of the most elusive challenges that nonprofit fundraisers face is how to effectively acquire new donors online. The good news is that the answer to this problem is a tool you probably use already: Facebook. Think about it – Facebook has more data on what people value than any other tool or database. The […]
At the end of 2015, we had a hypothesis that most midlevel donors were getting lost in a communication “black hole.” To see if this was true, we made $1000 donations to 37 different organizations – monitoring and recording the communication sent to our mailbox, email and phone for the next 90 days. After the […]
During the week after Christmas, most nonprofits will bring in over 55% of their year-end revenue. With stakes that high, you can’t afford to make gut decisions about what works to acquire more donations. The only way to know what works is to test it. In this special live broadcast, Tim Kachuriak, Jeff Giddens, and Brady […]
How to get $10,000 in free advertising from a Google Grant and use it to acquire new donors One of the hardest fundraising challenges for any organization is acquiring more high quality traffic that will convert to new donors. And most solutions to this problem cost an arm and a leg. What if there was […]
When it comes to understanding donor motivation, many marketers treat it just as they would any sort of eCommerce transaction. You choose the product you want, fill out your credit card info and shipping address, and submit your transaction. After the transaction is made, you wait anxiously for a package to show up at your […]
Learn how to set up and accurately measure tests on your landing and donation pages through this live broadcast There are 2 critical components of effective optimization: knowing what to test, and knowing how to test it. If you don’t know how to run an effective test, you may end up questioning your results, or […]
Build stronger donor relationships and acquire more donors than ever before through this live broadcast Today’s fundraising environment is a paradox. Online marketing gives us more opportunities than ever to reach new donors; yet actually growing your donor file is more difficult than ever before. Traditional online marketing tactics don’t lend themselves well to actual […]
Most email marketing tools sell their product by making it easier to send more pretty emails, to more people, in less time. This comes with the implication that your emails will magically generate more revenue. But we’ve discovered through hundreds of email tests that the key to getting more opens, clicks, and conversions isn’t an […]
Our most recent research has uncovered some small tweaks you can make to your email fundraising appeals to radically increase donor response. This research centers around one key principle: people give to people, not organizations or email appeals. In this broadcast, we’ll show you how: One ministry increased email appeal revenue by 304% A public […]
Most nonprofits have a donation page somewhere on their website. And while many nonprofits see a steady stream of gifts come through that form, very few realize that less than 50% of the traffic that visits their donation page actually makes a gift. Why? Because in many cases, the form is not optimized. In fact, unless it […]
Late last year, our team at NextAfter started a secret research study to anonymously ask 120 top nonprofits one simple question: Why should I give to your organization, instead of some other nonprofit, or not at all? The answer to that simple question forms the core of your nonprofit’s value proposition, which our research has shown to be […]
The greatest success factor for growing your online fundraising program is the size of your email file. On this live broadcast, we’ll show you real experiments that discover what works in email acquisition so you can grow your file — and your fundraising results.
Facebook is the world’s largest social network, and nonprofits are obsessed with it. Tremendous effort is put into building a following, but we are constantly asked: “How do I get donors from this?” In this live broadcast, Jeff Giddens shares a model that we’ve discovered and tested to turn Facebook into one of your best […]
Through applied research, we’ve discovered that several factors influence the decision to give a gift: value proposition, friction, anxiety, incentive, the offer. But one factor influences the decision to give more than any other–and it’s the most difficult to understand and affect: Donor Motivation. In this recording, we reveal optimization experiments that will help you better […]
In a recent live broadcast, we spent time unpacking the findings from six recent case studies centered around the power of the value proposition. We’ve uploaded a recording of the broadcast below. In it, you will learn: How Hillsdale College increased donor conversion rate by 33% by reducing friction and increasing the power of the value proposition […]
We hosted a live broadcast to highlight two key areas to optimize your landing pages. Then, we tried something new — Live Optimization. A few brave partners submitted their landing pages to be optimized by our team in front of a live audience.
On this broadcast, we discuss how friction might be turning your online donors away. Then, we optimize some landing pages in real time to illustrate how you can reduce friction and increase conversion.
In this webinar, Brad Davies and Tim Kachuriak reveal what we learned when we reviewed the online fundraising practices of more than 150 national nonprofits and charities. We’ll unpack what they do right — and what you can learn from their mistakes.