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“How we do we get our emails in that doggone inbox?” This was the first of a few great questions Tim Kachuriak (NextAfter) asked Brian Davis (Active Engagement) when they sat down together in this episode of Optimization Insider, filmed at the 2018 NIO Summit.

Tim and Brian discuss optimizing emails, avoiding the dreaded spam folders and the practice of fine-tuning an email strategy instead of focusing on the content inside the email.

Watch the full episode below. Or, you can check out all of the NIO Summit sessions for free.

About the author:

Allan Torres

Allan Torres

Allan is the Associate Marketing Specialist for NextAfter. He assists with marketing content creation and distribution. He is also a passionate Madridista (Real Madrid fan.) #HALAMADRID