Why do people give?

We're obsessed with answering that question. That's why we help nonprofits turn the web into an online fundraising research lab and discover how reach more people, acquire more donors, and raise more money to support life-changing causes.

The NextAfter Research Library contains the results of 1500+ experiments to give you ideas and insights on what to test, where to test, and how to develop learnings about your donors in order to grow your online fundraising program.

What do you want to optimize?

Want to get more out of your email program? Make a landing page convert more donors? Get more clicks and revenue out of your advertising? Browse experiments by focus area below.