What makes donors give?

We're obsessed with answering that question. That's why we've turned the web into a living test laboratory to uncover the most powerful and effective value propositions, offers, and incentives that convert prospects to donors -- and identify sources of anxiety and friction that drive donors away. The NextAfter Research Library contains the results of hundreds of experiments to give you ideas and insight on what to test, where to test, and how to develop learnings about your donors to grow your online fundraising programs.

What do you want to optimize?

Want to get more out of your email program? Make a landing page convert more donors? Get more clicks and revenue out of your advertising? Browse experiments by focus area below.