We're obsessed with answering that question. That's why we've turned the web into a living test laboratory to uncover the most powerful and effective value propositions, offers, and incentives that convert prospects to donors -- and identify sources of anxiety and friction that drive donors away.
The NextAfter Research Library contains the results of hundreds of experiments to give you ideas and insight on what to test, where to test, and how to develop learnings about your donors to grow your online fundraising programs.
We post new experiments to the Research Library each week. These experiments can give you ideas on new tests to run as you look for new ways to optimize your online fundraising.
Before a winner can be declared, we must determine if the results are statistically valid and are based on a large enough sample size. Use our free tool to validate your own experiments.
Are you obsessed with understanding what makes your donors give? Are you looking to increase your online fundraising results? Apply for a NextAfter research partnership today!
Want to get more out of your email program? Make a landing page convert more donors? Get more clicks and revenue out of your advertising? Browse experiments by focus area below.