Explore the research studies
Online Fundraising Scorecard
The Online Fundraising Scorecard is the first of its kind in the charity world. We analyzed the fundraising habits and donor experiences of 151 national nonprofits, including 100 of the Chronicle of Philanthropy’s Philanthropy 400, and documented the results. The results shine a light on the gap between known best practices around online fundraising and what is […]Get the ebook
Run, track, and analyze your own fundraising experiments
See your experiments, learnings, and online fundraising success in one place using WinstonKnows – the same platform we use to track experiments and online fundraising learnings.Get Started
We think testing, learning, and sharing is so crucial to growing your fundraising that we’ve made this tool available to you for free.
Share your success story
Ran a cool experiment? Optimized the giving experience? Crushed a year-end campaign? We’d love to hear it, learn from it, and share it with others.
Unleashing generosity is a big vision and we can’t do it alone and would love to share your story but don’t worry, we won’t share it without your permission.Share a story