Understanding your donors using data
Our team of data scientists will stitch together your data from multiple sources (web analytics, email, CRM, social) to give you a clear path toward growth.
Next, we’ll identify opportunities to optimize every touchpoint by dissecting every creative element of your digital fundraising program.
Charting a path to revenue growth
Based on our forensic analysis, we’ll give you a 3-year, thorough, and actionable digital fundraising roadmap that you can implement.
Testing is essential to ongoing learning and growth. We’ll develop an a/b testing plan to help you increase your results and better understand your donors.
The NextAfter team has been an incredible partnership for us. They are all about optimization and achieving results.
Implementing digital first-strategies
Content marketing drives donor acquisition. We’ll help you implement efficient donor acquisition campaigns that leverage your content across a portfolio of digital advertising channels.
Traffic, conversion rate, and average gift size are the three key metrics that influence online revenue. We’ll implement strategies to systematically impact each metric to maximize your revenue.
The journey doesn’t end with a single donation. We’ll develop cultivation strategies to improve retention, upgrades, and lifetime value.
Perpetual learning & optimization
Digital fundraising is always evolving. That’s why each year we give online donations to hundreds of organizations so that we can continue to identify new ideas worth testing.
All of our strategies are based on lessons learned from over 2,500+ fundraising experiments. We’ll continuously test new ideas to prove what works to grow your revenue.
Want us to help you grow your fundraising revenue?
Great! But first let’s see if our approach is the right fit for you. Our model is not right for every organization. And we will never try to sell you or convince you otherwise. Learn more about engaging with NextAfter.