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Discover the 3 metrics that impact revenue and show you where to optimize next There are 3 metrics that define online fundraising success: web traffic, donation conversion rate, and average gift size. Each one of these metrics has a direct impact on online revenue. If you increase one, your revenue increases. And if you increase […]Get the ebook
After years of research, we’ve discovered that most nonprofits are ineffectively communicating their value proposition and are losing donors as a result. This ground-breaking study of 127 of the largest nonprofit organizations will help you understand the need to communicate your value proposition effectively, and equip you to answer the fundamental value proposition question: Why should […]Get the ebook
The Online Fundraising Scorecard is the first of its kind in the charity world. We analyzed the fundraising habits and donor experiences of 151 national nonprofits, including 100 of the Chronicle of Philanthropy’s Philanthropy 400, and documented the results. The results shine a light on the gap between known best practices around online fundraising and what is […]Get the ebook