Delivering a clear, strategic plan

You’re going to learn a lot about your donors and your opportunities for growth from our in-depth analysis of your data, analytics, and donor experience.

Final Roadmap Cover image

But identifying opportunities for growth is only half the battle.

You need a clear plan to seize on your growth opportunities.

This next phase of the CORE (Comprehensive Optimization Roadmap Engagement) will layout clear, specific, and actionable plans to achieve your fundraising and revenue goals.

Your clear and strategic plan will include:

  • A timeline of initiatives to implement over a 3-year span
  • Specific projects that you need to implement right away
  • Projections on the revenue impact of each fundraising initiative
Frank Garrott: Chief Operating Officer at Both Ends Believing

I really appreciate the heart of NextAfter. I hope and envision a long-term relationship.

Designing an experimentation plan

Implementing the projects, initiatives, and campaigns will set you on the path to achieving your fundraising goals. But we want you to excel far beyond what you ever thought was possible with your online fundraising.

That’s why we also provide you with a customized, in-depth experimentation plan.

Experimentation and a/b testing is the only way to know exactly what works to increase giving. And the learnings you discover from each a/b test will generate even more new ideas to test that can multiply the effectiveness of your online fundraising efforts.

Your experimentation plan will include specific a/b tests to conduct on your:

Design of Experiments - Sample Image
  • Donation pages
  • Email acquisition pages
  • Online advertising
  • Email fundraising appeals
  • And more.