3 Essential Metrics for Online Fundraising Success | NextAfter.com

Discover the 3 metrics that impact revenue and show you where to optimize next

There are 3 metrics that define online fundraising success: web traffic, donation conversion rate, and average gift size.

Each one of these metrics has a direct impact on online revenue. If you increase one, your revenue increases. And if you increase 2 or 3 simultaneously, you’ll increase revenue exponentially.

Analyzing the 3 Key Metrics of 155 Organizations

155 organizations sent in their 3 key metrics to help give us a glimpse at how nonprofits are performing in these key areas of online fundraising.

The results are outlined for you in the free research report, 3 Essential Metrics for Online Fundraising Success. In the report, you’ll discover:

  • The top channels for driving online revenue
  • The top channels for engaging donors online
  • 3 practical ways to optimize each essential metric
  • How your online fundraising compares to other organizations by traffic size and vertical

Discover where to start optimizing with this free report

See how your online fundraising compares to 155 other organizations and learn practical strategies to optimize each of the 3 essential metrics when you download the free report using the form below.