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Interesting Value Propositions #1

Published by Jeff Giddens

We were looking for a web to print vendor the other day and stumbled upon this value proposition.

Of these value proposition examples, it’s interesting to see the lack of options on the right (rather than less powerful options), heavily weighting the intended (and obvious) choice.

Who in their right mind would choose “Mailing Online Classic?”

Process_level_Value_Prop_Sample_Click2Mail_4-15-14

Published by Jeff Giddens

Jeff was the 1994 Georgia State Spelling Bee champion.