How 147 Nonprofits Welcome New Donors in the First 90 Days
Donor retention is a major issue that has plagued nonprofits for at least a decade, hovering between 40-45%.
To combat poor donor retention, most fundraisers and nonprofits spend tremendous time, effort, and budget on new donor acquisitions.
You’ve heard the saying, “It’s cheaper to retain an existing customer than to acquire a new one.” If this is true in the fundraising world, then something must be broken in our retention efforts.
Analyzing the New Donor Welcome Series
As a first step to understanding how to fix donor retention, we set out to understand exactly what a new donor experiences in the first 90-days after making their first donation. In partnership with American Philanthropic, we donated to 147 nonprofit organizations and analyzed the first 90-days of communication as both a new online donor as well as a new postal donor.
In this free webinar, you’ll get a first look at exactly what we learned about the new donor experience including insights into:
- How frequently are new donors communicated with?
- What kind of content is being shared to onboard and cultivate new donors?
- How often are new donors asked for 2nd donation in the first 90 days?
Watch the “New Donor Welcome Series Research Preview” Webinar
Additional Resources
The New Donor Welcome Series Timeline breaks down a proven methodology for crafting humanized emails that resonate with potential donors.
All the strategies in the timeline are focused around key outcomes including:
- Increasing new donations
- Boosting your email fundraising revenue
- Creating meaningful relationships that lead to lasting donors
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