Pledging has been used in fundraising for years but does it work? How could it be improved? Used for online gifts? Marta Serra-Garcia — a behavioral economist and an Assistant Professor of Economics & Strategic Management at the University of California San Diego — joins to discuss some new research covering the subject of pledging before discussing upcoming research and how generosity can be optimized.
Links & Resources
Marta Serra-Garcia, Behavioral Economist and Professor at UCSD, on Pledging Research
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