Email is the most important tool in an online fundraiser’s toolkit. According to GIGAOM Research, email is ranked as the most effective tactic for awareness, acquisition, conversion, and retention. It also has a better return-on-investment than any other channel.
But getting the most out of your email fundraising isn’t as simple as applying the latest best practices. In fact, an analysis of 218 email fundraising experiments shows that most best practices are actually hurting fundraising results.
In this webinar with Jon Powell, you’ll discover 6 tested and proven strategies that will help you write more effective emails and design campaigns that are proven to increase donations and revenue. These strategies will show you how to:
- Use the right tone and voice.
- Write copy that appeals to your reader.
- Choose the best design for your context.
- …and more.
Email Fundraising Optimization Online Certification Course
Email is the most essential tool for any online fundraiser. But there are so many so-called “best practices” that have influenced how we write and design our email fundraising campaigns that are actually hurting results.
In this online course, you’ll learn exactly what works to grow your email fundraising through 7 video sessions based on 218 email fundraising experiments.